1.CHOOSING BRAND ELEMENTSBYRAKU BORDEORIMBA IIyr (08-10)DEPARTMENT OF MANAGEMENT STUDIESPONDICHERRY UNIVERSITY2. Brand ElementsBrand elements are those trademarkable devices…

1. CHOOSING BRAND ELEMENTSBYRAKU BORDEORIMBA IIyr (08-10)DEPARTMENT OF MANAGEMENT STUDIESPONDICHERRY UNIVERSITY 2. Brand ElementsBrand elements are those trademarkable devices…

1. www. facebook.com/v65ASMPHMarkma Chapter 9: Creating Brand Equity Princess Joyce I. Esteban 2017, ASMPH 2. www. facebook.com/v65ASMPHMarkma Outline • What is a brand?…

CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY 4.2 Building Customer-Based Brand Equity Brand knowledge structures depend on:…

CHOOSING BRAND ELEMENTS CHOOSING BRAND ELEMENTS BY RAKU BORDEORI MBA IIyr (08-10) DEPARTMENT OF MANAGEMENT STUDIES PONDICHERRY UNIVERSITY Brand Elements Brand elements are…