Documents brand ppt

BRAND BRANDS ««« THE BEGINNING BRAND CONCEPT Brand is: a name, a term, a sign, a symbol or a combination of them which intended to identify the goods and services of one…

Business Nokia Competitive Intelligence, Strategy and Marketing analysis

1. NokiaCI report2011 Sylvain REVUZ Nokia’s share price decreased by more than 50% after the CEO Stephen Elop announced in February 2011 that Nokia will enter into partnership…

Business BEXIO PRESENTATION.

1.I created BEXIO to provide a model that would guideand inspire brand practitioners to play out scenarios fortheir brands and discover their future greatness.I hope you…