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BRAND BRANDS ««« THE BEGINNING BRAND CONCEPT Brand is: a name, a term, a sign, a symbol or a combination of them which intended to identify the goods and services of one…

Marketing Preparing and Dealing with Social Media Negativity and Activism

1. PREPARING AND DEALING WITH SOCIAL MEDIA NEGATIVITY AND ACTIVISM 2. JOEL TURNER – HEAD OF CONTENT STRATEGY • Lead Blueclaw’s Development/Design & Online PR/Social…

Business Founder institute 2011

1. Brand Strategy 101!(startup edition)!Copyright Propellerfish Private Limited 2011 2. WHAT I’M GOING TO TALK ABOUT A view from 50,000 feet!Copyright Propellerfish Private…

Technology IAB Research - Social: A closer look at behaviour on YouTube and Facebook

1. Social: A closer look at behaviour on YouTube & Facebook 2. Motivations for visiting the sites and how they feel when they do ‘ Social’ activities conducted on…

Social Media Social Media: Back to Basics by Chloe Nicholls

1. SOCIAL MEDIA: BRINGING IT BACK TO BASICS BY CHLOE NICHOLLS 2. Traditional media channelsONE-WAY COMMUNICATION 3. SOCIAL MEDIA HAS DISRUPTED TRADITIONAL FORMS OF MEDIABRAND…

Business People Powered Brands: Empowering a TRIBE of Internal Advocates

1.People Powered Brands: Empowering a TRIBEof Internal Advocates Photo Credit | Flickr: iammikeb2. Agenda• The Brains on Fire Journey – finding our Tribe• WHY matters•…

Business 2011 social media trends

1.2011 social media trends to watch By : Robin Low2. what are my predictions for 2011?Facebook exceeds 600 MILLION usersA lot of growth from Asia (Indonesia) 3. Usage vs.…

Business Taking Care of Business | Boost Your Marketing Strategy

1. BOOST YOUR MARKETING STRATEGY August 6, 2014 2. Marketing “Marketing is about creating top-line growth, inspiring the organization to persuade people to buy more and…

Government & Nonprofit Working with agencies: getting the biggest bang for your bucks. North West Regional Group: Working.....

Working with Agencies Getting the biggest bang for your buck$... What are we going to be discussing? 1. When to get an agency involved 2. How to get best value (on a small…

Documents New Stretegic Brand Management - Chapter 2

1. Produced by Kevin Almeida Chapter 2: STRATEGIC implications of branding 2. Produced by Kevin Almeida Contents What does Branding really mean? Brand act as a genetic…