Great Lakes Institute of Management Section B Group 13 Page 1 A BRAND AUDIT PROJECT ON TITAN FINAL REPORT Submitted by: Section B Group 13 Group Members: Abhishek Palo (FT12403)…
1 Introduction Product: Bournvita Bournvita has a unique taste which combines the goodness of malt and chocolate. It gives the child physical and mental alertness resulting…
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The Howard-Sheth Model Those activities directly involved in obtaining , consuming and disposing of products and services, including the decision processes that precede and…
1. The Strategic Planning Process Serkan Eskalen 2. Review the Marketing Plan First All marketing communication must be consistent with, andin support of, the overall marketing…
1. Advertising – a drive for promoting brands and sales as well Before going directly towards the core concept of how advertising can be a drive for promoting brands, we…
Company overview • • • • • • Type Founded Founder(s) Headquarters Area served Key people Aktiengesellschaft 1924 (registered in 1949) Adolf Dassler Herzogenaurach,Germany…
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