Ppt Adidas

Company overview• Type Aktiengesellschaft• Founded 1924 (registered in 1949)• Founder(s) Adolf Dassler• Headquarters Herzogenaurach,Germany• Area served Worldwide• Key people Herbert Hainer(CEO), Robin Stalker(CFO), Erich Stamminger (CEO, Adidas Brand), Igor Landau (Chairman of the supervisory board) • Industry Clothing and consumer goods manufacture• Products Footwear,Sportswear, Sports equipment &Toiletries• Revenue €11.99 billion(2010)• Operating income €894 million(2010)• Profit €567 million (2010)• Employees 44,362 (1st quarter 2011)• Website www.adidas-group.com

Key persons

• CEO(Adidas group)

: Herbert Hainer

• CEO(Adidas Brand)

: Erich Stamminger

• Member of the Executive Board (Global Operations)

: Glenn Bennett • Member of the Executive Board

(Finance)

: Robin J. Stalker

MEMBERS OF THE SUPERVISORY BOARD

• Chairman of

supervisory board

- Igor Landau

• Deputy chairwoman

- Sabine Bauer

• Deputy chairman

- Willi Schwerdtle

Contd…

Dieter Hauenstein Dr. Wolfgang Jäger Dr. Stefan Jentzsch Herbert Kauffmann

Roland Nosko Alexander Popov Hans Ruprecht Heidi

Thaler-Veh Tourres

“ Adidas strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle. 

We are consumer focused. That means we continuously improve the quality, look, feel and image of our products and our organizational structures to match and exceed consumer expectations and to provide them with the highest value.

We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to the market.

We are a global organization that is socially and environmentally responsible, creative and financially rewarding for our employees and shareholders.

We are committed to continuously strengthening our brands and products to improve our competitive position and financial performance.

In the medium term, we will extend our leading market position in Europe, expand our share of the US footwear market and be the fastest growing major sporting goods supplier in Asia and Latin America. The resulting top-line growth, together with strict cost control and working capital improvements, will drive over-proportionate earnings growth. "

Committed to continuously strengthening the brands and products to improve the competitive position. 

Innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to market. 

Consumer focused and therefore continuously improve the quality, look, feel and image of the products and organizational structures to match and exceed consumer expectations and to provide them with the highest value.  

Global organization that is socially and environmentally responsible, that embraces creativity and diversity and is financially rewarding for our employees and shareholders. 

Dedicated to consistently delivering outstanding financial results.

Vision and Governance

“Our vision is clear: to enhance social and environmental performance in the company and the supply chain, thereby improving the lives of the people making our products. We are striving to be the global leader in the sporting goods industry and this demands that we return strong financial results. But leadership is not only about results, it is also about how success is achieved. We are accountable for the way we do business. In particular, we accept responsibility for the way our products are manufactured by our suppliers. By our actions we can – and should – improve the lives of workers who make our products. We are committed to good governance, and use our stainability statement and our corporate missions on Social and Environmental Affairs, Human Resources and Community Affairs to achieve our vision. “

• Best Sustainability Reporting for 2002 and 2004• "Ökomanager” of the year 2005• Adidas Group among Top Employers of the Year 2006• Product rated best for quality and CSR by Stiftung Warentest

in 2006• B.A.U.M. Environmental Award 2007• Re-accreditation by the Fair Labor Association in 2008• Best rating by European consumer organisations in 2009• Adidas AG has been awarded with the title "Sustainable retail

business 2009“• Adidas Group among the 100 most sustainable corporations

in the world• Inclusion in the ECPI Ethical Index EMU • Inclusion in the Vigeo Group Indexes • 2010/11 - 11 times in a row in the Dow Jones Sustainability

Index • 2011 - adidas Group selected as one of the world's most

ethical companies • 2011 continued inclusion in the FTSE4Good Index

Founder

Adolf Dassler

The Dassler brothers

Facts about ADIDAS• German sports-clothing company• Also known as ‘the brand with three stripes”.• Company is named after its founder, Adolf (Adi) Dassler(Das) • Known for being one of the most famous shoe and apparel

producing brands in the world• Adidas is the largest sportswear manufacturer in Europe and

the second biggest sportswear manufacturer in the world, to its rival Nike

• ADIDAS stand for "All Day I Dream About Sports".• Started producing sport footwear, Adidas now produces footwear,

bags, shirts and other sport and clothing related items. • Ranked 8th position - Best Business Brands Germany(2011)• Ranked 44th position - Consumer Superbrands Official Top

500(2011)• Ranked 45th position – Social Brands Top 100(2011)

History of ADIDAS

Adidas in India

• 1989 - entered India ,license agreement with Bata

• 1996 - joint venture with Magnum International Trading Co, Ltd

• 1999 - introduced the cheapest range of shoes they had ever sold

• 2001 - first televised advertisement for India: Paes & Sachin

• 2004 - Advantage Adidas campaign kicks in. 30% growth milestone

• 2005 - Andreas Gellner is new MD, India

• At present the brand ambassador is Sachin Tendulkar

• About 45 exclusive stores are present all around India

Brand Ambassadors of Adidas

David Beckham Kaka Lionel Messi

Zinedine Zidane Ricky Ponting Sania Mirza(2007)

Brand Ambassadors of Adidas in India

Foot wear

T-SHIRTS

Sports equipments

Mobile Phones

Watches

Shoes

Toiletries

Bags

Sportswear & Spectacles

Key to success

• Supply chain management• Cutting edge technology• Strong retail network • Aggressive approach to market• Effective advertising• Association with sports events and

personalities

brands & divisions

Adidas group

Wholesale (68% of group sales)

Retail (20% of group sales) Other businesses(12% of group sales)

Adidas (72% of group sales)*Adidas sport performance(75% of

adidas sales)* Adidas sport style(25% of adidas sales)

Reebok (16% of group sales)

TaylorMade- adidas Golf(8% of group sales)

-TaylorMade(66% of TaylorMade- adidas Golf)

-Adidas Golf(31% of TaylorMade- adidas Golf)

-Ashworth(3% of TaylorMade- adidas Golf)

Rockport (2% of group sales)

Reebok CCM-Hockey(2% of group sales)

Environmental strategy

Adidas Group has a five-year plan to restructure the company’s approach to environmental management along the entire value chain. An important part of the strategy is about Packaging. The adidas Group has been reviewing the material content in shoe boxes for many years. Beginning with the use of soy-based and water-based inks through to 100% recycled cardboards. In 2011, they will review all packaging concepts used throughout their brands and different product groups. They will specify environmental targets for further packaging reduction and optimisation for 2015.

SOCIAL RESPONSIBILITY Social responsibility is an integral part of the brand values,

and Adidas has a tradition of requiring its suppliers to conform to social and environmental standards.

In 1998 further steps were taken to ensure that there are acceptable working conditions in the factories which supply Adidas products.

The corporate Standards of Engagement (SOE) were sent to suppliers confirming the policy on minimum requirements for labor, health, safety and environmental issues at all Adidas facilities and those of our suppliers.

The SOE is based on the World Federation of the Sporting Goods Industry model Code of Conduct and states that Adidas will not conduct business with suppliers who use forced labor or child labor and do not comply with the employment laws of the country concerned. It has been translated for display in factories into the languages of the countries where products are sourced.

Support for Child Labor Projects

Adidas through the World Federation of the Sporting Goods Industry supports the child labor project in Pakistan which is succeeding in providing education opportunities for children and thus alternatives to stitching balls. A similar project is being developed in India and both involve local sporting goods manufacturers, the UN's International Labor Organization, Save the Children, UNICEF and local non-governmental organizations.

Slogan of adidas

Adidas Group At A Glance

Adidas Reebok TaylorMade Rockport CCM

Mission: To be theleading sports brand in the world

Mission: Challenge and lead the fitness world through creativity

Mission: To be theleading performancegolf company in theworld

Mission: To become a leading leatherfootwear brand in the world

Mission: To lead in the high-end performancesegment of the hockey market

Authentic, passionate,innovative, inspirational,committed, honest

Women‘s Fitness, Men‘sTraining, Classics

TaylorMade, adidasGolf, Ashworth -authentic, passionate,competitive &Innovative

savvy, modern,American,metropolitan

CCM Hockey:Performance WithinReebok Hockey: YourMove

Focus areas: Football, Basketball, Running, Outdoor, Training, Originals, NEO, Customisation,Interactive

Focus areas: Training, Running, Walking, Basketball, Cleated, Cricket, Hockey

Focus areas: Golfequipment, footwear, apparel

Focus areas: Dress,Dress Casual, Relaxed Casual, Active Casual

Focus areas: Skates,sticks, NHL licensedapparel

Brand attitude:IMPOSSIBLE IS NOTHING

Brand attitude:FIT FOR LIFE

Brand attitude:I AM A GOLFER

Brand attitude:WALKABILITY

Brand attitude:PERFORMANCE WITHIN