I love marketing. I hate marketing.Marketing can be annoying as hell. But it can also be meaningful and authentic. It can do nice things. Even good things. The brand utility…
Slide 1 The Conversation Manager by Steven Van Belleghem #DCM What’s going on? Has the consumer changed? ? Not that much… ? Word of mouth B.G. What did change a lot?…
Unlock the profit potential of your brand Unlocking the profit potential of your brand BRAND ACTIVATION . Brands have a job to do: making businesses more effective and more…
Brand Activation: When the Brands Walk the Talk Prepared By – Shail Gaurav (Innovations) PepsiCo India 2010 Introduction • Project done in Foods division of PepsiCo which…
1. Thomas Alva Edison 2. Thomas Alva Edison “ Edison is often romanticized as a lone inventor. Less well known is his invention of the modern research laboratory using…