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Case Study Manali Pradhan Geetesh Dodwani Anagh Mahajan Ashish Gunjal Ajinkya Navare Flagship brand of GlaxoSmithKline (GSK) 135-year-old brand 12 billion Brand (1200 crore…

Education Visual communication and Visual persuasion

1. “The real persuaders are our appetites, our fears, and above all, our vanity.” Eric Hoffer, 1902–1983 Longshoreman, Author, Philosopher 2. Prepared by Danielle Oser,…

Documents Gradually, the brand extended itself to products catering to a different Target Audience Horlicks.....

Slide 1  Gradually, the brand extended itself to products catering to a different Target Audience  Horlicks Lite variant for old  Horlicks Junior  Horlicks Women…