Updated for 2014, this eduWEB workshop presentation reviews the potential and techniques for advertising on Facebook, YouTube+Google AdWords, LinkedIn, retargeting, display…

What can we expect in higher education marketing in 2014 and a bit beyond? These ideas were presented and discussed at an Academic Impressions conference on strategic student…

Digital Marketing Strategy: Digital Marketing Strategy: Building Brand Strength & Enrollments ©Robert E. Johnson, Ph.D. 2013 Bob Johnson, Ph.D. AMA Symposium for the…

Digital Marketing Strategy: Digital Marketing Strategy: Steps for success in Higher Education eduWeb Conference 2012 Boston, MA July 30-August 1, 2012 Bob Johnson Consulting,…

Mobile Marketing in Higher Education: Getting Ready for 2012 and Beyond ©Robert E. Johnson, Ph.D. 2011 AMA Symposium for the Marketing of Higher Education November 6-9,…

Bob Johnson Consulting, LLC * Academic Programs & Search Optimization: Key Steps to Help People Find You Carol Aslanian â Education Dynamics October 20-21, 2011 Chicago,…

Bob Johnson Consulting, LLC * Top Task Design: The Key to Integrating Content Strategy for Mobile and Traditional Websites © Robert E. Johnson 2011 J.Boye Aarhus 11 Web…

Bob Johnson Consulting, LLC * Getting Mobile: New Platforms to Promote Your Institution ©Robert E. Johnson, Ph.D. 2011 Australian International Education Conference October…

Bob Johnson Consulting, LLC * Mobile Marketing in Higher Education: Challenges & Strategies for 2011… and Beyond ©Robert E. Johnson, Ph.D. 2011 eduWeb2011 August 1-3,…

Bob Johnson Consulting, LLC * Explore a 90% Positive University Website Rating from Future Students & Their Parents © Robert E. Johnson 2011 ACT Enrollment Planners…