Susquehanna University in 2010 and 2011 undertook a Customer Carewords survey of future students and their parents on to identify what was most liked and disliked. The results were extremely positive
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 11
Explore a 90% Positive University Explore a 90% Positive University Website Rating from Future Website Rating from Future Students & Their ParentsStudents & Their Parents
“It is the best of all the colleges we have researched for our son this year, who will be coming as a freshman in the fall.”
“Drop-down menus make navigating the website easier.”
“One thing that should be easier to find in all web-sites -- is the student profile of the freshman class”
“More details on dates and information for accepted students…”
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1717
Exploring the website…Exploring the website…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1818
Starting with a Google search…Starting with a Google search…
““Admissions & Admissions & Financial Aid” is a first Financial Aid” is a first choice click pointchoice click point
““Susquehanna is a Susquehanna is a selective college that selective college that prepares students for prepares students for achievement, achievement, leadership and leadership and service”service”
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1919
If you start at the home page…If you start at the home page…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2020
First impression at Admissions…First impression at Admissions…http://www.susqu.edu/admissions/default.asphttp://www.susqu.edu/admissions/default.asp
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2121
Lower on the admissions page…Lower on the admissions page…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2222
A mix of student stories…A mix of student stories…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2323
The “Susquepedia” feature…The “Susquepedia” feature…http://www.susqu.edu/Susquepedia.htmhttp://www.susqu.edu/Susquepedia.htm
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2424
Clean, if long, inquiry form…Clean, if long, inquiry form…http://www.susqu.edu/admissions/21880.asphttp://www.susqu.edu/admissions/21880.asp
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2525
My favorite inquiry form…My favorite inquiry form…http://email.blueoxmailbox.com/content/28818/RequestMoreInfo.htmlhttp://email.blueoxmailbox.com/content/28818/RequestMoreInfo.html
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2626
Easy-to-scan list of majors, Easy-to-scan list of majors, restrained use of top-page photo…restrained use of top-page photo…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2727
Consistent navigation at academic Consistent navigation at academic program pages…program pages…
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2828
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3030
Outcome stats by academic area…Outcome stats by academic area…http://www.susqu.edu/admissions/4066.asphttp://www.susqu.edu/admissions/4066.asp
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3131
Wrapping up…Wrapping up…
Strong websites have marketing impact on Strong websites have marketing impact on future students and their parentsfuture students and their parents– Easy access to consistent academic program Easy access to consistent academic program
informationinformation– Content is clearly presented, with high use of Content is clearly presented, with high use of
bullet points and sub-headsbullet points and sub-heads– Language is for “normal human beings”Language is for “normal human beings”
If asked, visitors suggest improvementsIf asked, visitors suggest improvements
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3232
Special thanks to…Special thanks to…
Paul M. Novack, Jr.Paul M. Novack, Jr.Director of Web CommunicationsDirector of Web Communications
Susquehanna University Susquehanna University [email protected]@susqu.edu
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3333
Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 3434