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AIDA DAGMAR SOSTT +4Ms SOSTAC Russell Colley (1961) developed a model for setting advertising objectives and measuring the results. This model was entitled ¶Defining Advertising…

Automotive Anthony Alagona

1. The Psychology and Strategy of the Phone Process. Anthony Alagona Page 52 2. Are you Playing Chess or Checkers with your Phone Process? 3. Who am I? Anthony Alagona •…