1. The International PromotionalMix and Advertising StrategiesDana-Nicoleta LascuChapter 13 Copyright Atomic Dog Publishing, 2002 2. Chapter Objectives• Describe the international…
Slide 1 What is International Integrated Marketing Communication and Advertising? Slide 2 16-2 What are the components of the International Promotional Mix / Integrated Marketing…
Slide 1 Copyright Atomic Dog Publishing, 2002 The International Promotional Mix and Advertising Strategies Dana-Nicoleta Lascu Chapter 13 Slide 2 Copyright Atomic Dog Publishing,…