Documents Session 12 supporting

1. What is InternationalIntegrated MarketingCommunication andAdvertising? 2. 4 What are the components of the International PromotionalMix / Integrated Marketing Communications…

Documents What is International Integrated Marketing Communication and Advertising?

Slide 1 What is International Integrated Marketing Communication and Advertising? Slide 2 16-2 What are the components of the International Promotional Mix / Integrated Marketing…