A REPORT ON GENERAL ICE CREAM CONSUMPTION BEHAVIORS AND A COMPARATIVE ANALYSIS OF AMUL ICE CREAM SCOOPING PARLORS By Saurabh Anand (10BSPHH010698) 2 A REPORT ON GENERAL ICE…

Introductio n & history 1 In the year 1946 the first milk union was established. This union was started with 250 liters of milk per day. In the year 1955 AMUL was established.…

Product Mix of Amul Himanshu Ahire 13 Dhiraj Kakati 05 Executive Full Time PGDM  ( 2009-2010 ) Trimester 2 Symbiosis Institute of Management Studies Symbol of “AMUL”(Anand…

A PROJECT REPORT ON AMUL CHOCOLATES “EFFECTIVENESS OF CHOCOLATE ADVERTISEMENT TOWARDS ITS SALES “ PREPARED BY: SORATHIYA ASHISH L. KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS‘UNION…

PROJECT WORK SALES & DISTRIBUTION MANAGEMENT SUBMITTED TO: Prof. A.N Bhattacharya SUBMITTED BY : Param jeet Singh Preety Sharma Ravi kr. Sinha Shasank s.sahoo Sambit…

INTRODUCTION TO PROJECT The project presented here gives a detailed analysis of Retailer penetration of AMUL pouch milk in Kanpur market and the content being provided in…

EXECUTIVE SUMMARY In today’s competitive world while entering in the market it is very necessary to have good knowledge of the potential of a particular market. The growth…

A PROJECT REPORT ON BRAND AUDIT Brand: AMUL Submitted By: Milind Sawant (41) Narendra Saini (36) Nadeem Usmani (54) AMUL ² History Amul (Anand Milk Union Limited), formed…

ACKNOWLEDGEMENT This research in it self is an acknowledge to the inspiration, drive, technical assistance contributed to it by many individuals. This research work would…

Product Portfolio Management Of Amul INTRODUCTION AND HISTORY AMUL means "priceless" in Sanskrit. The brand name "Amul," from the Sanskrit "Amoolya,"…