Introductio n & history 1 In the year 1946 the first milk union was established. This union was started with 250 liters of milk per day. In the year 1955 AMUL was established.…

INTRODUCTION TO PROJECT The project presented here gives a detailed analysis of Retailer penetration of AMUL pouch milk in Kanpur market and the content being provided in…

Product Portfolio Management Of Amul INTRODUCTION AND HISTORY AMUL means "priceless" in Sanskrit. The brand name "Amul," from the Sanskrit "Amoolya,"…

1. PRESENTED BY SHILPA SHARMA PALLABEE SARKAR UJWAL BHAT GOURAV SINGH 2. The Birth of Amul  Amul (Anand Milk Union Limited), formed in 1946, is a dairy cooperative movement…

Introduction The co-operative is referred to as Anand Milk Federation Union Limited hence the name AMUL. It all began when milk became a symbol of protest Founded in…

III.1.AMUL DAIRY III.2 INDUSTRIAL PROFILE: Name Kaira District Cooperative Milk Producers' Union Ltd. Amul Dairy, Anand Date of Establishment 14TH December 1946 Type…