Marketing Management Part : 07 Promotion Chapter-18 Managing Mass Communications Advertising, Sales Promotion, Events and Public Relations Marketing Management 1 MARKETING…

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1. INTRODUCTIONTraditional forms of advertising media suchas radio, TV, newspapers, and magazinesusually reach their target audiences intheir homes. But, how are audiencesreached…

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Slide 1 Chapter Thirteen Alternative Offline Advertising Media and Mass Online Advertising Slide 2 Chapter Thirteen Objectives Describe various alternative media Realize…

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Mock Media Plan for Panera