Documents Introduction to out of-home Advertising media

1. INTRODUCTIONTraditional forms of advertising media suchas radio, TV, newspapers, and magazinesusually reach their target audiences intheir homes. But, how are audiencesreached…

Marketing Failure and success of imc campaigns

Slide 1 Integrated Marketing Communication (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and…