Chapter Nine Overview of Advertising Management: Messages, Media, and Measurement 2007 Thomson South-Western Is Advertising Rocket Science? “The truth is that advertising…
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Slide 1 Overview of Advertising Management: Messages, Media, and Measurement Chapter Nine Slide 2 2 Chapter Nine Objectives Understand the magnitude of advertising and the…
Slide 1 2007 Thomson South-Western Overview of Advertising Management: Messages, Media, and Measurement Chapter Nine Slide 2 2 Is Advertising Rocket Science? “The truth…