1. MARKETING COMMUNICATION 2. Kotler defines Marketing Communication as “The means by which firms attempt to inform, persuade and remind customers – directly or indirectly…

Part I C2 Section 1 Advertising Advertising Classification, Functions and Benefits Chapt er 2 Advertising Classification, Functions and Benefits Copyright © 2008, Satish…

VASAVI VIDYA TRUST GROUP OF INSTITUTIONS, FACULTY OF MBA, SALEM-103 UNIT I INTRODUCTION TO ADVERTISEMENT: Advertising is a paid of non-personal communication. Advertising…

VASAVI VIDYA TRUST GROUP OF INSTITUTIONS, FACULTY OF MBA, SALEM-103 UNIT I INTRODUCTION TO ADVERTISEMENT: Advertising is a paid of non-personal communication. Advertising…

VASAVI VIDYA TRUST GROUP OF INSTITUTIONS, FACULTY OF MBA, SALEM-103 UNIT I INTRODUCTION TO ADVERTISEMENT: Advertising is a paid of non-personal communication. Advertising…

VASAVI VIDYA TRUST GROUP OF INSTITUTIONS, FACULTY OF MBA, SALEM-103 UNIT I INTRODUCTION TO ADVERTISEMENT: Advertising is a paid of non-personal communication. Advertising…

1. Business Marketing Communications:Advertising and Sales Promotion• Introduction:• Communication with existing and potential customer is vital for firm’s success•…

1. Products 2. 3. Some terms to Remember:BrandBrand name Capital ItemsConsumer GoodsConvenience GoodsCopyrightDurable GoodsIndustrial GoodsMaterials and PartsNon-durable…

Difference between Retail and Industrial Advertising Motives for Retail Advertising Sales Promotion Suspense of a new product Increasing/Maintaining market share Consumer…

Slide 1Special Advertising Situations Chapter 18 Slide 2 18-2 Retail Advertising Accounts for nearly half of all advertising dollars Slide 3 18-3 Retail Advertising Objectives…