A Global Perspective 15 Advertising and Public Relations Philip Kotler Gary Armstrong Swee Hoon Ang Siew Meng Leong Chin Tiong Tan Oliver Yau Hon-Ming HonPowerPoint slides…

Slide 11 Chapter 15 Advertising, Sales Promotion, and Public Relations Slide 2 2 What is Advertising? Advertising is Any Paid Form of Nonpersonal Presentation and Promotion…

Slide 1 Copyright 2009, Prentice-Hall, Inc.16-1 A Framework for Marketing Management Chapter 16 Managing Mass Communications Slide 2 Copyright 2009, Prentice-Hall, Inc. 16-2…

Slide 1 Advertising and Public Relations 15 Principles of Marketing Slide 2 Learning Objectives After studying this chapter, you should be able to: 1. Define the roles of…

Slide 1 Key Concepts Slide 2 Developing and Managing An Advertising Program Advertising—any paid form of non-personal presentation and promotion of ideas, goods, or services…