Introducti on to Advertisin g 1 Outline • • • • • The mandate for effectiveness What makes an ad effective? The world of advertising The five players of advertising…
ADVERISING Advertising Advertising ASSAD SAROBI MBA (Finance) M.Sc ( Economics) ADVERTISING Advertising. is creating a message and sending it to some one, hoping they will…
Advertising Principles Advertising paid persuasive communication that uses non-personal mass media â as well as other forms of interactive communication â to reach broad…
Slide 1Introduction to Advertising Slide 2 Five Basic Components of Advertising Advertising is a paid form of communication. The sponsor is identified. Advertising tries…