1. Thanks for taking a few minutes to peel back the pages of our book. This book was written specifically with you in mind. No, really. It was. We used an online, on-demand…

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1. Advertising Strategy and Media Planningtutorial 1 2. …how’s your knowledge and understanding?…remember these? 3. Using a brand/product of your choice, analyse thekey…

7 steps to successful advertising 7 steps to successful advertising • Step 1: Think about what it is like to be a consumer of your brand and behave like one at all times.…

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MARKETING MANAGEME NT PRESENTATION ON: NEUROMARKETING WHAT IS NEUROMARKETING? Neuromarketing is a new field of marketing that uses neuroscience, psychology and other cognitive…

Introducti on to Advertisin g 1 Outline • • • • • The mandate for effectiveness What makes an ad effective? The world of advertising The five players of advertising…

CELEBRITY ENDORSEMENTS Submitted by: Dileep Bajaj 10DM-000 [email protected] [email protected] [email protected] [email protected] HimajaVenkateswara10DM-063 Anshul…

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