CASE Retargeting Case Setup A d v e r t i s e r M e d i a a g e n c y R e t a r g e t i n g t o o l + A d s e r v i n g , t r a c k i n g & r e p o r t i n g Case background…
http://www.adform.com/site/files/business-center/Cases/Adform_Retargeting_Case_Study.pdf