CASE Adform Retargeting Case Setup Advertiser M e d i a a g e n c y Retargeting t o o l + A d s e r v i n g , t r a c k i n g & reporting Case background Many advertisers run digital campaigns year-round driving people to their websites; however many of these visitors only browse the advertiser websites without converting into customers. Hi3G, the leading 3G Telco in the Nordics distributes wireless quality content and mobile services through an award winning network. Hi3G Sweden is continuously executing digital campaigns and are therefore in constant need of optimizing their ROI. 1 2 The Challenge Fierce competition in the Telco industry means that Hi3G is constantly on the lookout for new conversions-generating techniques that can keep the price per conversion down. Hi3G Sweden had a lot of prospects browsing their site without buying anything/ converting. [email protected] www.adform.com 1 2 3
Adform_Retargeting_Case_Study
Mar 04, 2016
http://www.adform.com/site/files/business-center/Cases/Adform_Retargeting_Case_Study.pdf
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CASE
Adform Retargeting
Case Setup
A d v e r t i s e r
M e d i a a g e n c y R e t a r g e t i n g t o o l + A d s e r v i n g , t r a c k i n g & r e p o r t i n g
Case background
Many advertisers run digital campaigns year-round driving people to their websites;
however many of these visitors only browse the advertiser websites without
converting into customers.
Hi3G, the leading 3G Telco in the Nordics distributes wireless quality content and
mobile services through an award winning network.
Hi3G Sweden is continuously executing digital campaigns and are therefore in
constant need of optimizing their ROI.
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The Challenge
Fierce competition in the Telco industry means that Hi3G is constantly on the lookout
for new conversions-generating techniques that can keep the price per conversion
down.
Hi3G Sweden had a lot of prospects browsing their site without buying anything/
converting.
[email protected] www.adform.com
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CASE
[email protected] www.adform.com
The Solution
Adform Retargeting setup allowing Hi3G to re-pitch prospects with the product they almost
bought and retarget purchasers with ads for complementary products and special
promotions.
The Result
Compared to standard
campaigns, retargeting
campaigns has proven its
value with a 500%
increase in CTR (%) and
2 times
higher conversion rates
Adform Retargeting
helped turn ’window
shoppers’ into
customers thereby
giving Hi3G a staggering
sales uplift!
Positively impacted
performance and increased
sales
After implementing
Adform Retargeting
Hi3G has seen
significantly increased
CTR- and conversion
rates
CASE
[email protected] www.adform.com
The Result
The Conclusion
Adform Retargeting positively impacts performance
Adform Retargeting can significantly increase click-through- and conversion rates.
Adform Retargeting can radically increase campaign ROI!
Adform Retargeting converts prospects and up-sell -
Adform Retargeting excellently converts prospects into purchasers and allows
advertisers to retarget and up-sell their products.
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“The results of using
Adform Retargeting has
been great with
significantly increased
CTR and conversion rate.”
Johan Markus, Hi3G Sweden