CASE Retargeting Case Setup Advertiser M e d i a a g e n c y Retargeting t o o l + A d s e r v i n g , t r a c k i n g & reporting Case background Many advertisers run digital campaigns year-round driving people to their websites; however many of these visitors only browse the advertiser websites without converting into customers. Hi3G, the leading 3G Telco in the Nordics distributes wireless quality content and mobile services through an award winning network. Hi3G Sweden is continuously executing digital campaigns and are therefore in constant need of optimizing their ROI. 1 2 The Challenge Fierce competition in the Telco industry means that Hi3G is constantly on the lookout for new conversions-generating techniques that can keep the price per conversion down. Hi3G Sweden had a lot of prospects browsing their site without buying anything/ converting. [email protected]www.adform.com 1 2 3
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CASE
Retargeting
Case Setup
A d v e r t i s e r
M e d i a a g e n c y R e t a r g e t i n g t o o l + A d s e r v i n g , t r a c k i n g & r e p o r t i n g
Case background
Many advertisers run digital campaigns year-round driving people to their websites;
however many of these visitors only browse the advertiser websites without
converting into customers.
Hi3G, the leading 3G Telco in the Nordics distributes wireless quality content and
mobile services through an award winning network.
Hi3G Sweden is continuously executing digital campaigns and are therefore in
constant need of optimizing their ROI.
11
22
The Challenge
Fierce competition in the Telco industry means that Hi3G is constantly on the lookout
for new conversions-generating techniques that can keep the price per conversion
down.
Hi3G Sweden had a lot of prospects browsing their site without buying anything/