Sa m pl e Do cu m en t b y ht p: // w w w .g lo ba la ss ig nm en th el p. co m / Dissertation Effect of Brand on Consumer Buying Behavior: A Study on Impact of European…
1. MEDDELANDEN FRÅN SVENSKA HANDELSHÖGSKOLAN HANKEN SCHOOL OF ECONOMICS WORKING PAPERS 556 Anders Hampf & Kirsti Lindberg-Repo Branding: The Past, Present, and Future:…
Building brand equity in the wine industry – the case of Tikveš’s brand “T’ga za jug” in Macedonia University American College Skopje School of Business Economics…