HOW WORKPLACE CULTURECONTRIBUTES TO EMPLOYER BRANDING
WORKPLACE CULTURE AND CORPORATE IDENTITY
By L.L. Dorwardall rights
reserved
You attract top talent through the effective positioning of your employer brand.
Positioning
You RETAIN top talent
when the workplace
culture of your company is
consistent with your
employer brand.
Not all talented individuals are a good fit for every organization just by virtue of their skills and accomplishments.
Employees who do not fit well into the workplace culture can be counterproductive and undermine the synergy of the company dynamic.
By inco
rpora
ting yo
ur
workplace
cultu
re in
to
employe
r bra
nding, you re
fine
your r
ecruitm
ent efforts
to th
e
most
suita
ble candidate
s.
Value Creation
The resources that go into developing an employer brand strategy can be extensive …
… so naturally, employers want to see a good return on that investment.
“Value creation” is measured in terms of …
Mot
ivat
ion
Productivity
Retention
A major factor for success in value creation of employer brand strategy is … … employee
engagement.
The primary reason for employer brand strategy
failure is …
… a lack of attention to the
LONG TERM.
It’s the workplace culture
that keeps employees engaged
that gives value to your employer brand.
