EMPLOYER BRANDING IN HEALTH CARE ─ a solution for the lack of qualified personnel? Seminar for directors, HR managers, head nurses ... Thursday, 10. oct. 2013, Ministry of the German-speaking Community, Gospertstr. 1, 4700 Eupen, Belgium free of charge WORKSHOPS 1 Workability – its meaning for employer branding 2 Employer branding via social media 3 Employer branding in organisations of all sizes S/M/XL (This workshop will be translated) 4 Best practice presentation: Magnet hospitals 5 Employer Branding in the home care sector 6 Make your hospital a brand: Attraction vs. retention 09.45 – 10.00 Address of welcome: H. Mollers, Minister for Health, German-speaking Community of Belgium 10.00 – 10.30 What is employer branding? P. Op de Beeck, senior communications advisor, RCA Group 10.30 – 11.00 Why should we do employer branding? L. Holtzer, Care-Ambassador, Cabinet of the Flemish Minister for Public Health 11.00 – 11.10 COFFIE BREAK 11.15 - 11.45 What is the impact of employer branding in the health care sector? G. Palm, second general manager, Resident Care Home Hückelhoven 11.45 – 12.15 How to attract employees internationally and interculturally? K. Vandenhoudt, Vice President HR Compressor Technique Service Division, Atlas Copco 12.15 – 12.30 Summary, questions 12.30 - 13.30 LUNCH BREAK 13.40 – 14.35 Workshop 1-2-3-4-5-6 14.35 - 14.45 COFFIE BREAK 14.45 - 15.40 Workshop 1-2-3-4-5-6 15.45 - 16.00 Plenary final The morning sessions will be translated into NL-D-F