Workplace Culture and Employer Branding

HOW WORKPLACE CULTURECONTRIBUTES TO EMPLOYER BRANDING

WORKPLACE CULTURE AND CORPORATE IDENTITY

By L.L. Dorwardall rights

reserved

You attract top talent through the effective positioning of your employer brand.

Positioning

You RETAIN top talent

when the workplace

culture of your company is

consistent with your

employer brand.

Not all talented individuals are a good fit for every organization just by virtue of their skills and accomplishments.

Employees who do not fit well into the workplace culture can be counterproductive and undermine the synergy of the company dynamic.

By inco

rpora

ting yo

ur

workplace

cultu

re in

to

employe

r bra

nding, you re

fine

your r

ecruitm

ent efforts

to th

e

most

suita

ble candidate

s.

Value Creation

The resources that go into developing an employer brand strategy can be extensive …

… so naturally, employers want to see a good return on that investment.

“Value creation” is measured in terms of …

Mot

ivat

ion

Productivity

Retention

A major factor for success in value creation of employer brand strategy is … … employee

engagement.

The primary reason for employer brand strategy

failure is …

… a lack of attention to the

LONG TERM.

It’s the workplace culture

that keeps employees engaged

that gives value to your employer brand.