Tiffany L. WhiTfieLd Communications Specialist Senior Candidate for VDOT
Keep hampTon Roads moving foRWaRd
Ways To BesT maRKeT vdoT
• Captivate Audience
• Precise Accuracy
• Foster Community Relationships
• Make Media Outlets an Ally
• Lead
• Be Proactive
• Improve Performance
shine a posiTive and peRvasive LighT on vdoTRaise VDOT’s visibility among the Hampton Roads community:
• Marketing Campaigns
• Project positive images in the media
• Use social media to VDOT’s advantage
• PSA’s on status of projects
• Be creative with all media platforms
geT vdoT oUT in The sUpeR infoRmaTion highWay TRaffiC• Show how VDOT is delivering exceptional value for
Hampton Roads transportation dollars with flair
• Upgrade Website
• Web site is not user friendly and research shows if a viewer has to click more than four times to find what they’re looking for they stop looking on that web site
• Tweet/Facebook Commuters helpful driver tips
• Upgrade radio broadcast on AM stations
sUCCessfULLy maRKeTing in high TRaffiC aReas• Norfolk International
Airport
• Newport News/ Williamsburg Airport
• Malls
• Colleges/Universities
• Grocery Stores
• Schools especially high schools with new drivers
• Driving Schools
• AAA
• Insurance Companies
• Movie Theaters
CaTapULT vdoT’s ingenUiTy ToWaRds The fUTURe• Show that VDOT is delivering exceptional value for
Hampton Roads transportation dollars
• VDOT is doing great work in challenging times
• VDOT is accountable. VDOT is delivering projects on time and under budget
• Showcase the innovation and ingenuity in delivering projects
• Provide excellent transportation service
• VDOT is making a difference
vdoT dRiving mode
Ports
Public Transportation
Rail
Turnpike
Aviation
Bicycle/Pedestrian
Ferry
Global Trans Park
Highway