TIFFANY L. WHITFIELD Communications Specialist Senior Candidate for VDOT KEEP HAMPTON ROADS MOVING FORWARD
Apr 04, 2016
Tiffany L. WhiTfieLd Communications Specialist Senior Candidate for VDOT
Keep hampTon Roads moving foRWaRd
Ways To BesT maRKeT vdoT
• Captivate Audience
• Precise Accuracy
• Foster Community Relationships
• Make Media Outlets an Ally
• Lead
• Be Proactive
• Improve Performance
shine a posiTive and peRvasive LighT on vdoTRaise VDOT’s visibility among the Hampton Roads community:
• Marketing Campaigns
• Project positive images in the media
• Use social media to VDOT’s advantage
• PSA’s on status of projects
• Be creative with all media platforms
geT vdoT oUT in The sUpeR infoRmaTion highWay TRaffiC• Show how VDOT is delivering exceptional value for
Hampton Roads transportation dollars with flair
• Upgrade Website
• Web site is not user friendly and research shows if a viewer has to click more than four times to find what they’re looking for they stop looking on that web site
• Tweet/Facebook Commuters helpful driver tips
• Upgrade radio broadcast on AM stations
sUCCessfULLy maRKeTing in high TRaffiC aReas• Norfolk International
Airport
• Newport News/ Williamsburg Airport
• Malls
• Colleges/Universities
• Grocery Stores
• Schools especially high schools with new drivers
• Driving Schools
• AAA
• Insurance Companies
• Movie Theaters
CaTapULT vdoT’s ingenUiTy ToWaRds The fUTURe• Show that VDOT is delivering exceptional value for
Hampton Roads transportation dollars
• VDOT is doing great work in challenging times
• VDOT is accountable. VDOT is delivering projects on time and under budget
• Showcase the innovation and ingenuity in delivering projects
• Provide excellent transportation service
• VDOT is making a difference
vdoT dRiving mode
Ports
Public Transportation
Rail
Turnpike
Aviation
Bicycle/Pedestrian
Ferry
Global Trans Park
Highway