Digital CV and Portfolio
Mar 30, 2016
Digital CV and Portfolio
Contents
Date of Birth: 31/12/1990
aDDress: The Former ShippenSteele HeathWhitchurchShropshireSY13 3LB
telephone:07599 176765
email:[email protected]
Full UK Driving Licence
eDucation:university of central lancashire
BA (Hons) Fashion Brand Promotion and Photography
September 2009 - July 2012
the open university
Digital Photography (short course)October - December 2008
sir John talBot’s sixth form
A-Level Results : A, A, DSeptember 2007 - July 2009
sir John talBot’s technology college
GCSE Results: 2 x A*, 3 x A, 7 x B September 2002 - July 2007
An enthusiastic, committed and creatively minded individual who wants to work within the successful
promotion and advertising of a brand. I have a passion for travelling and culture as well as visiting art, photography and fashion
exhibitions to collate inspiration to develop my work. Other interests
include reading, walking and skiing.
Work experience:
tesco stores ltD
Part Time Customer AssistantJuly 2007 - 0ctober 2009, December 2009 - Present
Duties include operating and supervising checkouts and trustworthy money handling. This role has increased my communication skills and due to
this I have received two personal commendations for outstanding customer service
cliffeco
Work Experience Placement, August 2010Worked independantly to create stencilling products to be sold by the companyDeveloped skills in Adobe Illustrator, Adobe Photoshop, graphic design and laser cutting
John S. Sutch Award for the Arts
(September 2009) personally recognised for my
contribution to the Arts throughout my education at Sir John Talbot’s Technology
College
Page
Personal Curriculum Vitae 1 Project 1: Umbro Live Brief 2
Project 1: Chosen Trend 3
Project 1: Inspirational Imagery 4
Project 1: Ramsey Jacket Design 5
Project 2: Front Up Rugby Live Brief 6 Project 2: T - Shirt Design 7
Project 2: Hooded Top Design 8
Project 2: Promotional Merchandise Designs 9
Project 3: International Branding Live Brief 10
Project 3: India and Whirlpool 11
Project 3: Whirlpool’s Competitors and branding influences 12
Project 3: New logo design for Whirlpool India 13
Project 3: India and Shopper’s Stop 14
Project 3: Shopper’s Stop’s Competitors and branding influences 15
Project 3: New logo design for Shopper’s Stop 16
Closing Page and Contact Details 17
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The word ‘Modern’ was widely researched in terms of art, architecture, patterns, social trends and technology. These images have been used to influence the design of the Ramsey Jacket, in terms of its pattern and
multi-functional ability.
Geometric Abstract Multi-functional Smart Technology
Project 1 : A Trend Research Brief for Umbro
This live brief was set to encourage trend prediction using a variety of sources. With an emphasis on gathering primary research for a
chosen theme (Classic, Modern or Future), the trend information and inspiration sought was to then be
implemented into a new design of Umbro’s ‘Ramsey Jacket’.
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Abstract MinimalismCombining sleek minimalism with geometric, abstract patterns and innovative fabric materials
Ramsey Jacket Designfeaturing a colourful abstract pattern and three integrated carbon heating zones
3 carbon heating zones are integrated inside the jacket to
enable the person wearing the garment to stay warm over the Autumn and
Winter seasons. Working from a portable charge, the three
heating zones are discreetly positioned
between the outer shell material and the inner lining and
therefore, are not visible and do not alter the jacket’s shape
or fit in any way.
The jacket features white ribbed cuffs and neck collar and an internal white lining. The garment also bears a navy blue contrast stitch, a transparent plastic zip pull and the Umbro logo is clearly visible on the
left hand side of the upper chest. The outer shell is 100% Cotton which is screen printed to produce the coloured pattern. The inside lining is a
fabrication mix of 85% Polyester and 15% Carbon to allow the generated heat to be radiated throughout the jacket.
This jacket, shown to the right, is a recent invention
by American company Milwaukee Electric Tool Corp.
The garment is named the M12 Cordless Heated Jacket and
features a mutli-layered soft shell that is water, wind and cold
resistant and includes 3 integrated carbon heating zones.
Inspiration has been taken from this invention and applied to the Ramsey
Jacket, opposite.
The design of the jacket incorporates colours taken from trend direction for Autumn/Winter 2012/2013 and from the images above. These colours have been used to create a modern, geometric pattern.
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A masculine design with a summer inspired look. The T-Shirt features a particular
tone of blue which is predicted to be
fashionable for Spring/Summer 2012.
The main graphic is on the back of the garment
leaving a plain front with a small chest pocket with darker
blue detailing.
A plain side tab also features a dark blue tone.
Fabrication: 100% Cotton
C = 97 M = 78 Y = 0 K = 1
C = 67 M = 16 Y = 0 K = 0
C = 0 M = 0 Y = 0 K = 0
Project 2 : RugbyFest Merchandise Range Brief for Front Up Rugby
This live brief requested a range of T-Shirt and Hooded Jacket designs as well as a small range of promotional merchandise
products to be used and purchased at Front Up Rugby’s annual summer sporting festival, RugbyFest. Trend forecast
information, colour predictions and primary research has inspired the garment and product designs which have
been presented to Front Up.
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The design of the garment looks clean, modern and
masculine.
The official RugbyFest Logo features on the front pocket
whilst an oversized rugby inspired graphic is positioned
on the back to make the hoody appeal to a younger audience. Both graphics are
screenprinted, not embroidered.
This strong contrast of white, green and red is predicted to be
fashionable for the Spring/Summer 2012 seasons.
Fabrication: 100% Cotton
C = 0 M = 0 Y = 0 K = 0
C = 85 M = 10 Y = 100 K = 10
C = 17 M = 98 Y = 93 K = 7
A range of promotional merchandise has been designed specifically for Front Up’s RugbyFest. As the festival is taking place during the summer, a summer hat and plastic beverage cups will be seasonally
appropriate. Both of these designs enable for a variety of colours and different logos to be used, therefore these below can be seen as ‘templates’ for Front Up. The yellow tones shown below are predicted to be trend forward
for Spring/Summer 2012 and are also very bold to be eye-catching and noticeable when being worn in large crowds of people at the festival. A lanyard has also been designed to enable the RugbyFest ticket to be worn around a person’s neck for ease of entry and access into the festival and possibly as a form of identification.
48% of Indian Households have 5 or more people (TGI Surveys)
GDP growth of 8.3% in 2010
(www.cia.gov)
64.9% of India’s population is 15-64 years of age, with the average age of a person being 26 years
(2010, www.cia.gov)
In 2010, 30% of the total population lived in urban areas, with 21.72 million people living in India’s captial city New Delhi
(www.cia.gov)
India’s 4th most used product is”Vim’s scouring products” used by
64.9% of the population, indicating that
household cleanliness is of high importance for Indians
(TGI Surveys)
This is an initial image bank for inspiration for the design of a new logo for Whirlpool India
Project 3 : International Branding Brief
This project focused on rebranding well known companies based in a BRIC Country. The companies I chose to study were
Whirlpool India, the international division of the American based white goods company and Shopper’s Stop, an Indian based
department store. A large factor of the project was considering each brand’s customer profile’s and visually communicating the tone of each brand through the creation of a new logo for both
companies.
In order to create a new logo, research has been undertaken to look at Whirlpool India’s Competitors. These are shown below in order of how much influence, in terms of graphic design, will be taken forward for my design.
Most Influential
Shortlisted
Least Influential
Existing Logo
I want the logo to portray:
- a customer centred, global company - a long history - the brand is confident in all they do - the brand is based on a long history but has contemporary products and visions of growth to be the leader of the white goods market in India - the company vision: “Every Home, Everywhere, with pride, passion and performance.”
New Logo Design
Whirlpool India Magsurrat Road New Delhi Tel. 092 - 743 - 556
To Whom it May Concern _______________________________________ _______________________________________ _______________________________________ _______________________________________
C = 52 M = 13 Y = 0 K = 0 C = 0 M = 0 Y = 0 K = 60
The most inspiration has been taken from the Philips and Hotpoint logos shown opposite. The new logo is bold and confident through the use of a clean cut typeface which is contrasted by a soft whirlpool shape to
resemble fluidity. The colours used are corporate and contemporary whilst portraying honesty and cleanliness. The logo can be seen below in its normal state as well as in monochrome to show how it would appear within a facsimile or black and white photocopy. The two images further below show how the logo would appear within
a corporate Email message and as a Letterhead.
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62% of Indians like to stand out from the crowd (TGI Surveys)
India’s national bird is the Peacock
44% of 20 - 54 year old Indian’s believe “Money is the best measure of success” (TGI Surveys)
India’s national flag
This is an initial image bank for inspiration for the design of
a new logo for Indian Department Store, Shopper’s Stop.
Similarly to the Whirlpool logo design, research has been undertaken to look at Shopper’s Stop Competitors. These are shown below in order of how much influence, in terms of graphic design, will be taken forward for my
design.
Least Influential
Shortlisted
Most Influential
Existing Logo
I want to portray in the new logo:
- India’s largest chain of department stores - Fashion and Lifestyle store - one stop shop for all the family - attractive to the younger audience - ages 16+ - the company’s vision of growth - their “bridge to luxury” market position - inclusion of their slogan “Start Something New”
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New Logo Design
The most inspiration has been taken from the Marks and Spencer and Lifestyle logos. The Marks and Spencer logo was chosen as influencial as the company uses the same logo worldwide without making variances for different countries, whereas, the Lifestyle logo is taken form the respective company’s younger division of the store and is
therefore attractive to a younger audience.
The logo is designed to be contemporary, sleek and minimalist, hoping to attractive a younger audience to maintain future growth for the company and appear as a complete one stop shop for all the family. To give the brand its
national identity, the orange and green tones of India’s national flag have been implemented within the slogan.
SHOPPERS STOPSTART SOMETHING NEW
SHOPPERS STOPSTART SOMETHING NEW
Shoppers Stop Magsurrat Road New Delhi Tel. 092 - 743 - 556
To Whom it May Concern _______________________________________ _______________________________________ _______________________________________ _______________________________________
SHOPPERS STOPSTART SOMETHING NEW
C = 100, M = 0, Y = 100, K = 0
C = 0, M = 0, Y = 0 K = 100
C = 0, M = 50, Y = 100 K = 0
Please feel free to contact me:
Email: [email protected]: 07599 176765
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