Volunteer Services for Animals
Modernizing Online Resources
Bobbi Borrelli
Areas of Concern
Gear towards VSA Goals Redesign with a modern outlook Edit paragraphs of text information Cross-connect chapters Online Presence Benefits and consumer education Solutions
Information Presentation Current design
has large paragraphs of information
Add videos and outside links to increase interactivity
“Petfinder”
Pet-finder
Chapter Connection
Explain the steps that now need to be taken
Social Media
Social Media
Online Presence
Blog or forum As simple as keeping Facebook
updated Embedding Facebook time-line into
website Online newsletter
Reach larger demographic Update donors on upcoming events,
animal success stories, volunteer opportunities, donation information, and successful impact on community
Online Education
Programs and Services Legislative advocacy, public showings,
humane education, and spay/neuter program
Provide online resources Links, Videos, PDFs, News Articles Educational PowerPoints, Application
Forms Perfect for humane education and the
Spay/Neuter program
Benefits
Contributors want to see benefits of donation
Real-life videos and pictures of volunteers, rescued animals, and legislature process interviews
“Luna's Story” on our business mailer
Solutions
Increase donations Updated website Greek Life sponsors Specialty fundraisers
Art shows, charity gala, 5K, WaterFire table
Solutions Volunteers
College clubs Brown Swearer Center for
Public Service JWU Feinstein Center, UIB
Greek Life Sororities, Fraternities, ESD
Web Design
RISD/ JWU Graphic Design Clubs/ Classes
Redesign website to be more modern
“Start Here” approach
Advertising
Google Webmaster Tools
Modernizing and Achieving Goals
Redesign website with a modern look geared toward accomplishing VSA goals
Cross-connect chapters and use colleges to create a mutually beneficial relationship
Use our online presence to show benefits of donation and educate current and future pet owners