PRESENTED BY
Andrew Hinton | @inkblurt IASummit Italy, October 2015
VERUM FACTUMMaking the World with Language
4
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Business rulesSoftware services
User behaviors
InterfacesSerial processes
What parts of “cart” do you mean?
All of these involve language.
Ecological Psychology
James J. & Eleanor Gibson
Radically empirical approach to understanding perception & behavior.
15
Affordance
James J Gibson
“Dispositional properties of objects and events that provide opportunities for action to complementary organisms.” - Sabrina Golonka, PhD
LANGUAGE MAKES MAPS THAT ARE TERRITORIESENVIRONMENTS WE INHABIT TOGETHER
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Organizational diagram of the New York and Erie Railroad, 1855
LANGUAGE IS ENVIRONMENT
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Language is “a form of mind-transforming cognitive scaffolding...”
... “Simple labeling adds a new realm of perceptible objects.”
- Andy Clark, Supersizing the Mind
http://en.wikipedia.org/wiki/File:CantileverScaffold.jpg
APPROXIMATE INCREASE IN ENVIRONMENTAL COMPLEXITY OVER TIME*
Complexity added to human
environment
No big whoop.
OMG PLEASE MAKE IT STOP!!!!!!
What’s complexity?
We’re so modern!
Learn a new app? Uh. Ok.
I have no idea what my phone is doing.
I have no idea what my house is doing.
Time
Olden times Fin de siècle
* according to Andrew Hinton’s feelings on the subject.
Industrial Revolution
“Information Age” 21st Century
39
https://www.google.com/patents/US8558759
From Google’s patent for telling a digital agent you “love” something.
APPROXIMATE INCREASE IN ENVIRONMENTAL COMPLEXITY OVER TIME*
Complexity added to human
environment
No big whoop.
OMG PLEASE MAKE IT STOP!!!!!!
What’s complexity?
We’re so modern!
Learn a new app? Uh. Ok.
I have no idea what my phone is doing.
I have no idea what my house is doing.
Time
Olden times Fin de siècle
* according to Andrew Hinton’s feelings on the subject.
Industrial Revolution
“Information Age” 21st Century
46
Interviewer: What do good information architects do?
R.S. Wurman: They make the complex clear; they make the information understandable to other human beings. If they succeed in doing that, they're good information architects. If they fail, they're not.
http://ubiquity.acm.org/article.cfm?id=334428