1 U.S. Census Bureau, July 20142 Projections of the Population by Sex, Race and Hispanic Origin for the U.S.: 2015-2060, U.S. Census Bureau, December 20123 11th Annual Hispanic Fact Pack, Advertising Age4 U.S. Census Bureau, Statistical Abstract of the United States, 2012.5 Nielsen Perishables Group Fresh Facts® Shopper Insights study6 Univision Spanish Language Credit Product Study, ECS Consumer Insights, June 20137 Consumer Payments in the U.S.: The Latino Market, Experian Simmons National Consumer Study, August 20128 Association of Hispanic Advertising Agencies/Nielsen Shopping and Dining Custom Recontact Survey, 20139 Association of Hispanic Advertising Agencies10 United States Census Bureau, Survey of Business Owners, 1992, 1997, 2002, 2007

Rising Growth of U.S. Hispanic population1,2

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Hispanic household incomes of more than $100,000per yearjumped inrecentyears4

22M55M

120M

Hispanics represent

of the domestic population.1

17%

More thanof the U.S. Hispanic population is

30UNDERHALF

meaning financial services demand is expected to skyrocket.3

2055

(pro

ject

ed)

201

4

1990

Unveiling the need for credit educationUnveiling the need for credit education

in purchasing power.5

$1.5

TRILLIO

N

By 2015,Hispanic consumers in America will have

More likely to

or start major home improvements than the

general market8

PURCHASEA HOME

of the companies that took advantage of the

multicultural capabilities of the total Hispanic market saw positive

results in theirsales9

66%

The numberof Hispanics with

DEBIT/ATM cards is

compared to non-Hispanics.7DOUBLING

of Latinos polled believe that staying informed about their

credit history is important.6

82%

Hispaniccredit cardholders are increasing by

more than

20%7

2.3M

862K

20 YEAR GROWTH

Number of Hispanic businesses in the US10

Experian® Af�nity