1 U.S. Census Bureau, July 2014 2 Projections of the Population by Sex, Race and Hispanic Origin for the U.S.: 2015-2060, U.S. Census Bureau, December 2012 3 11th Annual Hispanic Fact Pack, Advertising Age 4 U.S. Census Bureau, Statistical Abstract of the United States, 2012. 5 Nielsen Perishables Group Fresh Facts ® Shopper Insights study 6 Univision Spanish Language Credit Product Study, ECS Consumer Insights, June 2013 7 Consumer Payments in the U.S.: The Latino Market, Experian Simmons National Consumer Study, August 2012 8 Association of Hispanic Advertising Agencies/Nielsen Shopping and Dining Custom Recontact Survey, 2013 9 Association of Hispanic Advertising Agencies 10 United States Census Bureau, Survey of Business Owners, 1992, 1997, 2002, 2007 Rising Growth of U.S. Hispanic population 1,2 ©2014 ConsumerInfo.com, Inc. Hispanic household incomes of more than $100,000 per year jumped in recent years 4 22M 55M 120M Hispanics represent of the domestic population. 1 17% More than of the U.S. Hispanic population is 30 UNDER HALF meaning financial services demand is expected to skyrocket. 3 2055 (projected) 2014 1990 Unveiling the need for credit education Unveiling the need for credit education in purchasing power. 5 $1.5 TRILLION By 2015 , Hispanic consumers in America will have More likely to or start major home improvements than the general market 8 PURCHASE A HOME of the companies that took advantage of the multicultural capabilities of the total Hispanic market saw positive results in their sales 9 66% The number of Hispanics with DEBIT/ATM cards is compared to non-Hispanics. 7 DOUBLING of Latinos polled believe that staying informed about their credit history is important. 6 82% Hispanic credit cardholders are increasing by more than 20% 7 2.3M 862K 20 YEAR GROWTH Number of Hispanic businesses in the US 10 Experian ® Affinity
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1 U.S. Census Bureau, July 20142 Projections of the Population by Sex, Race and Hispanic Origin for the U.S.: 2015-2060, U.S. Census Bureau, December 20123 11th Annual Hispanic Fact Pack, Advertising Age4 U.S. Census Bureau, Statistical Abstract of the United States, 2012.5 Nielsen Perishables Group Fresh Facts® Shopper Insights study6 Univision Spanish Language Credit Product Study, ECS Consumer Insights, June 20137 Consumer Payments in the U.S.: The Latino Market, Experian Simmons National Consumer Study, August 20128 Association of Hispanic Advertising Agencies/Nielsen Shopping and Dining Custom Recontact Survey, 20139 Association of Hispanic Advertising Agencies10 United States Census Bureau, Survey of Business Owners, 1992, 1997, 2002, 2007
Rising Growth of U.S. Hispanic population1,2
©2014 ConsumerInfo.com, Inc.
Hispanic household incomes of more than $100,000per yearjumped inrecentyears4
22M55M
120M
Hispanics represent
of the domestic population.1
17%
More thanof the U.S. Hispanic population is
30UNDERHALF
meaning financial services demand is expected to skyrocket.3
2055
(pro
ject
ed)
201
4
1990
Unveiling the need for credit educationUnveiling the need for credit education
in purchasing power.5
$1.5
TRILLIO
N
By 2015,Hispanic consumers in America will have
More likely to
or start major home improvements than the
general market8
PURCHASEA HOME
of the companies that took advantage of the
multicultural capabilities of the total Hispanic market saw positive
results in theirsales9
66%
The numberof Hispanics with
DEBIT/ATM cards is
compared to non-Hispanics.7DOUBLING
of Latinos polled believe that staying informed about their
credit history is important.6
82%
Hispaniccredit cardholders are increasing by
more than
20%7
2.3M
862K
20 YEAR GROWTH
Number of Hispanic businesses in the US10
Experian® Af�nity
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