#whatisUCI
#WhatIsUCI
target channel
#WhyUCI
Top digital channel for 16-34s
Large Audience for Student and School-Related Shows
Eg. High School Musical 2 (2007)most-watched entertainment telecast ever and the second-highest-rated overall among tweens aged 9-14 (5.9 million )
Eg. Glee11.07 million viewers for the season finale Glee received its highest ever ratings, with over 26.8 million tuning in to see the special episode, with a peak of 39.5 million
#WhyUCI
Large Audience For Spy-Related Shows
Eg. Skyfall (2012) TOP demographic: Older Males 60% of the opening weekend
audience was male & 75% was over 25 years old
Eg. Alias (2001-2006)Ran through 5 seasons 2001-2006 9.7 million viewers in 2001-2002 Mostly engages those between the ages of 18 and 49
#WhyUCI
Anthony Horowitz screenwriter
#WhosOnUCI
Joseph McGintydirector
#WhosOnUCI
Max Ironslead actor
#WhosOnUCI
Laura Palmer. Bad Blood (2013)
- Brit Awards (2014) - Teen Choice Awards
(2014)- Performed at the
University of Nottingham
- Their music has already been used by channel 4 (Made in Chelsea and Hollyoaks)
#WhosOnUCI
Over 13,000 restaurants in United Kingdom
never cook for themselves
takeaway every single week
110
14
of UK university students
of UK university students
#SponsorUCI
Product Placement
Billboards
#AdvertiseUCI
Youtube
#AdvertiseUCI
#AdvertiseUCI
#AdvertiseUCI
Radio
• Based from local/university frequencies
• Available as podcast at conclusion
Discussion based format to allow viewers to participate with stars and each other
#InteractWithUCI
App
#InteractWithUCI
Starbucks
#InteractWithUCI
Spypuccino
A special concoction to keep the spy in you going.
On Campus• Bus tour through the UK
• University reps to build hype• Pre-release screening party on campus• Tour for meet and greet spy training session
#UCIOnCampus