UCI Pitch

#whatisUCI

#WhatIsUCI

target channel

#WhyUCI

Top digital channel for 16-34s

Large Audience for Student and School-Related Shows

Eg. High School Musical 2 (2007)most-watched entertainment telecast ever and the second-highest-rated overall among tweens aged 9-14 (5.9 million )

Eg. Glee11.07 million viewers for the season finale Glee received its highest ever ratings, with over 26.8 million tuning in to see the special episode, with a peak of 39.5 million

#WhyUCI

Large Audience For Spy-Related Shows

Eg. Skyfall (2012) TOP demographic: Older Males 60% of the opening weekend

audience was male & 75% was over 25 years old

Eg. Alias (2001-2006)Ran through 5 seasons 2001-2006 9.7 million viewers in 2001-2002 Mostly engages those between the ages of 18 and 49

#WhyUCI

Anthony Horowitz screenwriter

#WhosOnUCI

Joseph McGintydirector

#WhosOnUCI

Max Ironslead actor

#WhosOnUCI

Laura Palmer. Bad Blood (2013)

- Brit Awards (2014) - Teen Choice Awards

(2014)- Performed at the

University of Nottingham

- Their music has already been used by channel 4 (Made in Chelsea and Hollyoaks)

#WhosOnUCI

Over 13,000 restaurants in United Kingdom

never cook for themselves

takeaway every single week

110

14

of UK university students

of UK university students

#SponsorUCI

Product Placement

Billboards

#AdvertiseUCI

Youtube

#AdvertiseUCI

Facebook

#AdvertiseUCI

Twitter

#AdvertiseUCI

Radio

• Based from local/university frequencies

• Available as podcast at conclusion

Discussion based format to allow viewers to participate with stars and each other

#InteractWithUCI

App

#InteractWithUCI

Starbucks

#InteractWithUCI

Spypuccino

A special concoction to keep the spy in you going.

On Campus• Bus tour through the UK

• University reps to build hype• Pre-release screening party on campus• Tour for meet and greet spy training session

#UCIOnCampus