Twitter for Marketing and PR
www.HubSpot.com
Welcome!
Peter CaputaHubSpot, Sales & MarketingLinkedIn: http://www.linkedin.com/in/pc4mediaTwitter: @pc4media
How to Participate on Twitter
Step One
1. Login to your Twitter
account
2. Comment and ask
questions including the
characters “@hubspot”
How to Participate on Twitter
Step Two
1. Go to search.twitter.com
2. Search for “@hubspot”
Agenda
• Inbound Marketing & the New Rules
• Twitter 101
• Build Your Network
• Engage Your Community
• Track & Analyze
• Tools & Resources
Outbound Marketing
800-555-1234
Annoying
Salesperson
Inbound Marketing
Blog SEO Social Media
Rethinking Marketing
Outbound Marketing
• Telemarketing
• Trade shows
• Direct mail
• Email blasts
• Print ads
Inbound Marketing
• SEO / SEM
• Blogging
• Social Media
• RSS
• Free tools/trials• Print ads
• TV/radio ads
• Free tools/trials
• Public Relations
Interruption Permission
HubSpot Inbound Marketing System
• Software
• Support + Expertise
SEOContent
Management Blog
Social
MediaLanding
Pages
• Support + Expertise
• $250 or $500 / month
• No IT Required
Lead
Intelligence
CRM(Salesforce.com
or other)
Foundations of Inbound Marketing
SEO
Social Networks
Blogging
Agenda
• Inbound Marketing & the New Rules
• Twitter 101
• Build Your Network
• Engage Your Community
• Track & Analyze
• Tools & Resources
What IS Twitter?
Like … … Except
Only 140 characters
It’s viewable in lots of places
A giant chatroom You choose the people you
follow
Instant Messaging It’s public and archived on the
web
Twitter? No Time for That Nonsense!
Why Do I Need to Know This?
Twitter for PR
I will call you right now
Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet
408 555-1234?
I spoke about our use of social media for biz on 2 panels -http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9
Elapsed Time:
50 Minutes
How to Succeed With Twitter
Build Your
Network
Track &
Analyze
Engage
With Your
Community
Agenda
• Inbound Marketing & the New Rules
• Twitter 101
• Build Your Network
• Engage Your Community
• Track & Analyze
• Tools & Resources
Dive In
Company Brand? Or Personal Brand?
Please, Personalize Your Profile
Let Your Brand Shine
Follow People
Follow Top Twitter Users
twitter.grader.com/topusers
See Who Thought-Leaders Follow
twitter.com/dmscott
Who’s Talking About Your Keywords?
search.twitter.com/search?q=lead+generation
Engage With People
2,700 followers
1,200 followers
Create a Company Page
twitter.zappos.com/employees
Follow People Who Follow You
Questions?
Post to Twitter, including “@hubspot”Post to Twitter, including “@hubspot”
Follow the conversation:http://search.twitter.com/search?q=@hubspot
Agenda
• Inbound Marketing & the New Rules
• Twitter 101
• Build Your Network
• Engage Your Community
• Track & Analyze
• Tools & Resources
It’s a Discussion, Not a Broadcast
Follow Your Brand in Conversations
Communicate With Customers
Use Favorites to Save Highlights
twitter.com/HubSpot/favourites
Save Testimonials
http://twitter.com/Scobleizer/statuses/774666561
Publish Helpful Content
Using Twitter for Events
Meet People - “Tweetup”
What Not to Do: TMI
Questions?
Post to Twitter, including “@hubspot”Post to Twitter, including “@hubspot”
Follow the conversation:http://search.twitter.com/search?q=@hubspot
Agenda
• Inbound Marketing & the New Rules
• Twitter 101
• Build Your Network
• Engage Your Community
• Track & Analyze
• Tools & Resources
Follower Count
• A measure of your raw distribution power
Twitter Grader
• Inputs include followers AND follower influence
@replies
• A measure of community engagement & branding
• On your profile or via search.twitter.com
Impact on Our Sales Funnel
15
20
25
30
35
300
400
500
600
Lea
ds
Vis
ito
rs
HubSpot.com
Referrals From
0
5
10
15
0
100
200
Vis
ito
rs
Leads From Twitter
New source of visitors & leads
Agenda
• Inbound Marketing & the New Rules
• Twitter 101
• Build Your Network
• Engage Your Community
• Track & Analyze
• Tools & Resources
HubSpot Tracks Relevant Tweets
• HubSpot Owner & Marketer tracks industry and company keywords for you.
Tiny URL
• Make long URLs fit Twitter’s 140 characters
• Other options: bit.ly, poprl.com, etc
Lots of Twitter Clients
• Many ways to connect to Twitter via third-party applications
• Lots of mobile options• Lots of mobile options
Flickr: Jeffery Simpson
Twitter Feed
Your Blog, Flickr or Any Feed
• Allows you to automatically update your Twitter stream with content you’ve published elsewhere
Hashtags.org
• Follow topics and events (#IMS08)
• Inbound Marketing Summit
• IMS 2008
• IMS08
• IMS2008• IMS2008
• Find people talking about similar topics
HubSpotters to Follow
HubSpotters
• hubspot
• Grader
• Onstartups
• Bhalligan
www.hubspot.com/twitter/
And more …
• Bhalligan
• PC4media
• Prashantkaw
• Adbinoor
• dunster
• ChrisBrogan
• Scobleizer
Some of Our Favorite Tweeple
• Dmscott
• Guykawasaki
• Xenijardin
• WholeFoods
• TheOnion
• Tdefren
Thank You!
Learn more about HubSpot:http://www.hubspot.com/products/owner/
http://www.hubspot.com/products/marketer/