PureDriven Twitter / Instagram Educational Webinar

A Little Bird Told Me

How Twitter Drives In-Store Sales, Traffic, and Brand Recognition

Matt BarrettBusiness Development Manager, PureDriven

[email protected]

Robert LillegardLead Twitter/Instagram Technician, PureDriven

How Does Twitter Compare to Other Social

Sites?

Popularity

• 21.5% more popular than

• 24% more popular than

• 210% more popular than

is…

• More popular than Google +• I know that’s not what you’re wondering

Twitter is More Popular With Media and Influencers“Journalists – and, quite often, the organizations that employ them – clearly prefer Twitter. They put enormous effort into building Twitter brands and coming up with Twitter strategies. That's the impression the social-media vendors get and the social-network employees get. It's true for every journalist I know, and it's true for me, too. The reason, I think, is that Twitter is simply more useful for our jobs. For better or worse, it's where news breaks today.”

-Ezra Klein, Why Do Journalists Prefer Twitter to Facebook, Washington Post, November 2013

How Does Twitter Work?

• Noisy, crowded room vs display museum

• Conversations, not presentations

• Lightning speed, micro-bursts

Measuring 140 Characters

KPI’s include:

o Followers / profile visitso Number of impressionso Number of mentionso Which tweets were the most effective?

Twitter Ad Basics

Sample Tweets Make it Easy for You

• Keep from looking like you raided grandma's closet with these tips for rocking florals this spring: goo.gl/x0r01i

• What's your favorite summer fashion accessory? #Summer2015

• Happy Memorial Day! Plato's Closet salutes past and present members of the Armed Forces today.

Twitter In Summary• Twitter is more popular than almost any other

social media site, with 228 million active users

• Twitter’s audience is: o Younger (approx. 60% of users between 18-40)o 3x more willing to follow brandso Weighted towards journalists and influencers

Instagram integrates with

Twitter (and Facebook too!)

Twitter / Instagram Product

Thank You!

Watch for future webinars!

Contact Information:

[email protected]: (218) 834-3170