Instagram Marketing for eCommerce
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Instagram Marketingfor eCommerce
Elliot ThomasExperienced InstagramMarketee’r
My Instagram Milestones To Date
Founded (Fuzmo) - www.fuzmo.comAssisted in building Instagram accounts
to over 4m followers
Founded (Skippr) - www.getskippr.comInstagram Marketing Suite
Quick Overview
· Instagram Feed & Your Store· Customer Generated Content & Quick Wins for Retail Stores· Building Mailing Lists from Instagram· Instagram Ambassadors· The New Instagram Feed· #Hashtag To Success· Using Tools To Measure Success
Instagram & Your Store
Customer Generated Content
Product Images (Black Milk Clothing)
Quick Wins For Retail
The dressing room selfie!(Urban Outfitters)
Building Mailing Lists From Instagram
Using one simple competition...E-Mail [email protected] to WIN!
Instagram Ambassadors
@barkbox - leading the way!
The New Instagram Feed
Facebook Style FeedDouble Tap to WIN CompetitionBuild Relationships!Earn EngagementGrow respectively
#Hashtag to SUCCESS!
Example Account Theme: Fashion
Target 1) Mens Clothing#mensstyle #mensfashionpost #mensweardaily
#mensfashionreview #menslook #trendyman #stylishinstaman #mensclothing #fashionableman
Target 2) Womens Clothing#womensclothing #fashionstatement #fashionaddicts #newtop #bestdress #fashionjunkie #beenshopping
#newclothes #fashionablegirl
Target 3) Street Style#streetstyle #fashionstreet #streetinspiration
#coolhunting #walkingfashion #streeticon #pavementstyle #walkingstyle #streetshoes
Target 4) Summer Season#summertimeshine #summerdays
#summerweatherdress #summerholidayclothes #bikinicladgirl #sunshinestyle #smokinghotstyle
#newseasonstyle
Target 5) ‘Get the look’#getthelook #fashionstatement #trendsetter
#fashionjunkie #fashionaddicts #fashionforward #stylebrowsing #newfashion #fitforme
Target 6) Runway Fashion#runwayfashion #runwayshow #fashionshow
#catwalk #fashionindustry #fashionstylist #fashionmagazine #fashionweek #fashionicon
Target 7) Outfit of the day#outfitpost #outfit #todaysoutfit #styleoftheday
#outfitinspiration #stylegram #styleblogger #whatiwore #fashioninspo
Target 8) As seen on me#asseenonme #mycatwalk #fashionable
#myfashionsense #whatiwear #myhotclothes #iboughtandwore #betteronme #fitfortoday
Target 9) Accessories#fashionjewelry #accessory #jewelry #bracelet #earrings #accessories #wearwiththis #newbag
#clutch
Target 1 Target 2 Target 3
Target 4 Target 5 Target 6
Target 7 Target 8 Target 9
KPI’s & Success Measurement
Here’s what you should be measuring:· Followers: Week on Week Growth
· Engagement: Likes & Comments Growth· Your Engagement % From Followers
· Competitors Engagement % From Followers· Peak Posting Times
Thanks for listening!Questions?
Contact Elliot
Exclusive 30% Skippr Discountusing code: weloveveeqo16
www.getskippr.com
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