Vegan Marketing Mindful marketing with Twitter: 24 hours a day Bi - Weekly Webinar Series http://www.facebook.com/StephanieCanHelp Presenter: Stephanie Redcross
Sep 03, 2014
Vegan Marketing
Mindful marketing with Twitter: 24 hours a day
Bi -Weekly Webinar Series
http://www.facebook.com/StephanieCanHelp
Presenter: Stephanie Redcross
Logistics
1. Link To Presentation/Video Recording will be sent 24 hours after webinar
Logistics
1. Link To Presentation/Video Recording will be sent 24 hours after webinar
2. Post Questions During Presentation
Logistics
1. Link To Presentation/Video Recording will be sent 24 hours after webinar
2. Post Questions During Presentation
3. Post Webinar Survey
Logistics
1. Link To Presentation/Video Recording will be sent 24 hours after webinar
2. Post Questions During Presentation
3. Post Webinar Survey
4. Special Bonus: Twitter Case Study
Logistics
1. Link To Presentation/Video Recording will be sent 24 hours after webinar
2. Post Questions During Presentation
3. Post Webinar Survey
4. Special Bonus: Twitter Case Study
5. Let’s Have Some Fun!!!
Logistics
http://www.veganmainstream.com
Webinar Wednesday
Twitter users tend to be “early adopters”
19% of Twitter users are among the first to buy/try new products, compared to only 10% of the general population
Is Twitter worth it?
Source: Sol Marketing Solutions
http://www.veganmainstream.com
Webinar Wednesday
Twitter plays an active role in purchasing decisions.
42% of Twitter users rely on this channel to learn about new products/services, and 41% of them share opinions about products/services via Twitter.
Is Twitter worth it?
Source: Sol Marketing Solutions
http://www.veganmainstream.com
Webinar Wednesday
Companies that use Twitter average 2x more leads per month than those that do not
67% of Twitter users are more likely to buy brands that they “follow”.
Is Twitter worth it?
Source: Sol Marketing Solutions
http://www.veganmainstream.com
Webinar Wednesday
But, is Twitter worth it, to me?
http://www.veganmainstream.com
Webinar Wednesday
But, is Twitter worth it, to me?1. Listen: What are people saying?
http://www.veganmainstream.com
Webinar Wednesday
But, is Twitter worth it, to me?1. Listen: What are people saying?
2. Competition: How are you using it?
http://www.veganmainstream.com
Webinar Wednesday
But, is Twitter worth it, to me?1. Listen: What are people saying?
2. Competition: How are you using it?
3. Customers Or Prospects: Create List
http://www.veganmainstream.com
Webinar Wednesday
But, is Twitter worth it, to me?1. Listen: What are people saying?
2. Competition: How are you using it?
3. Customers Or Prospects: Create List
4. Stats and Facts: Get Familiar with The Numbers
http://www.veganmainstream.com
Webinar Wednesday
But, is Twitter worth it, to me?1. Listen: What are people saying?
2. Competition: How are you using it?
3. Customers Or Prospects: Create List
4. Stats and Facts: Get Familiar with The Numbers
5. Monitor: Conversations Of Industry Influencers
http://www.veganmainstream.com
Webinar Wednesday
1. Time Sensitive Events or Actions
What Is Twitter Used For?
http://www.veganmainstream.com
Webinar Wednesday
1. Time Sensitive Events or Actions
2. Drive Traffic
What Is Twitter Used For?
http://www.veganmainstream.com
Webinar Wednesday
1. Time Sensitive Events or Actions
2. Drive Traffic
3. Generate Leads
What Is Twitter Used For?
http://www.veganmainstream.com
Webinar Wednesday
1. Time Sensitive Events or Actions
2. Drive Traffic
3. Generate Leads
4. Survey Community
What Is Twitter Used For?
http://www.veganmainstream.com
Webinar Wednesday
1. Time Sensitive Events or Actions
2. Drive Traffic
3. Generate Leads
4. Survey Community
5. Fundraising
What Is Twitter Used For?
http://www.veganmainstream.com
Webinar Wednesday
1. Time Sensitive Events or Actions
2. Drive Traffic
3. Generate Leads
4. Survey Community
5. Fundraising
6. Event Planning
What Is Twitter Used For?
http://www.veganmainstream.com
Webinar Wednesday
One on One Conversations Capability
- Talking To Strangers
- Asking For Advice
- Recommending A Solutions
- Building Rapport
What Makes Twitter Different?
http://www.veganmainstream.com
Webinar Wednesday
Diving Into The Twitter Deep End Webinar Wednesday
Lingo Tools
http://www.veganmainstream.com
Webinar Wednesday
Diving Into The Twitter Deep End Webinar Wednesday
Hashtags
Retweets
Bio-Optimization
@Mentions and DM
Lingo Tools
http://www.veganmainstream.com
Webinar Wednesday
Diving Into The Twitter Deep End Webinar Wednesday
Hashtags
Retweets
Bio-Optimization
@Mentions and DM
Lingo
Auto-Tweet
URL Shortener
List
Scheduler
Tools
http://www.veganmainstream.com
Webinar Wednesday3rd Party AppsCoTweet.com (Free): Scheduling, Team Management and User Friendly
SproutSocial.com(Paid): Scheduling, Reporting and Multiple Platforms
Tweetbeep.com: Monitor What Peaple Are Saying
Tweetchat.com: Join Twitter Discussion - Hashtag
bit.ly: URL Shortener
Twitterfeed.com: Auto Post Any RSS Feed
Wefollow.com: Twitter Directory
monitter.com: Track Trending Topics
Tweetstats.com or TwitterCounter.com: Online Reporting, Comparisons
Webinar Wednesday
http://www.veganmainstream.com
Webinar WednesdayHow to build an audience, engage people and build rapport
Webinar Wednesday
Influence
Answer Questions
Activism
Breaking News
Share Your Opinion
Socialize
Network
Provoke Thought
Entertain
Raise Awareness
Reasons To Communicate:
http://www.veganmainstream.com
Webinar WednesdayHow and when to tweet: Rules Of Engagement
Welcome New Followers
Post Original Content
Share and Inform
Listen And Learn
Be Responsive
Be Helpful
Give Credit
Use Hashtags
Don’t Retweet Everything
Webinar Wednesday
Provide Your Perspective
http://www.veganmainstream.com
Webinar WednesdayHow and when to tweet: Rules Of Engagement
Welcome New Followers
Post Original Content
Share and Inform
Listen And Learn
Be Responsive
Be Helpful
Give Credit
Use Hashtags
Don’t Retweet Everything
Webinar Wednesday
Provide Your Perspective
http://www.veganmainstream.com
Webinar Wednesday
Update BioHashtags@Mention
ListFind Follower
Adding Images
Twitter Layout
http://www.veganmainstream.com
Webinar Wednesday
Twitter List RetweetsMentions
Leave At Least 25 Characters For Retweets
http://www.veganmainstream.com
Webinar Wednesday
Weekly Giveaway
Giveaway For Each Platform
Ask Attendees To Share To Win
Live Giveaway Event: @SusanNichole
http://www.veganmainstream.com
Webinar Wednesday
1st promotion brought in 15% of total sales for the day
90% of those sales were new customers.
2nd Promotion: 75% of their record-selling day-directly from people calling from Twitter.
Specials and Coupons@Nakedpizza
http://www.veganmainstream.com
Webinar Wednesday
Overall Twitter Strategy
Set Goals: Engagement; Leads and Conversations
http://www.veganmainstream.com
Webinar Wednesday
Overall Twitter Strategy
Set Goals: Engagement; Leads and Conversations
Set up Tools: Landing pages; Track Results; Auto-Tweet; URL Shortener
http://www.veganmainstream.com
Webinar Wednesday
Overall Twitter Strategy
Set Goals: Engagement; Leads and Conversations
Set up Tools: Landing pages; Track Results; Auto-Tweet; URL Shortener
Develop Target List: Hashtags and People To Follow; People To Build One on One Conversation; People To Influence;
http://www.veganmainstream.com
Webinar Wednesday
Overall Twitter Strategy
Set Goals: Engagement; Leads and Conversations
Set up Tools: Landing pages; Track Results; Auto-Tweet; URL Shortener
Develop Target List: Hashtags and People To Follow; People To Build One on One Conversation; People To Influence;
Communication Frequency: How Often To Tweet, Ask Questions, Engage In Dialog, Start A Discussion
http://www.veganmainstream.com
Webinar Wednesday
But, I Still Have Questions? #2
http://www.veganmainstream.com
Webinar Wednesday
But, I Still Have Questions?
Social Media Bootcamp - $40
#2
http://www.veganmainstream.com
Webinar Wednesday
But, I Still Have Questions?
Social Media Bootcamp - $40
Introductory Meeting With Stephanie
#2
http://www.veganmainstream.com
Webinar Wednesday
But, I Still Have Questions?
Social Media Bootcamp - $40
Introductory Meeting With Stephanie
#2
http://www.tungle.me/veganmainstream
http://www.veganmainstream.com
Webinar Wednesday
But, I Still Have Questions?
Social Media Bootcamp - $40
Introductory Meeting With Stephanie
#2
http://www.tungle.me/veganmainstream
3 Hour Intensive Hand On Training Session
http://www.veganmainstream.com
Webinar Wednesday
But, I Still Have Questions?
Social Media Bootcamp - $40
Introductory Meeting With Stephanie
#2
http://www.tungle.me/veganmainstream
3 Hour Intensive Hand On Training Session
Connect With US
http://www.veganmainstream.com
Webinar Wednesday
But, I Still Have Questions?
Social Media Bootcamp - $40
Introductory Meeting With Stephanie
#2
http://www.tungle.me/veganmainstream
3 Hour Intensive Hand On Training Session
Connect With UShttp://www.facebook.com/stephaniecanhelp
http://www.veganmainstream.com
Webinar Wednesday
But, I Still Have Questions?
Social Media Bootcamp - $40
Introductory Meeting With Stephanie
#2
http://www.tungle.me/veganmainstream
3 Hour Intensive Hand On Training Session
Connect With UShttp://www.facebook.com/stephaniecanhelp
http://www.facebook.com/veganmainstream
http://www.veganmainstream.com
Webinar Wednesday
But, I Still Have Questions?
Social Media Bootcamp - $40
Introductory Meeting With Stephanie
#2
http://www.tungle.me/veganmainstream
3 Hour Intensive Hand On Training Session
Connect With UShttp://www.facebook.com/stephaniecanhelp
http://www.facebook.com/veganmainstreamhttp://www.twitter.com/veganmainstream
http://www.veganmainstream.com
Webinar Wednesday
But, I Still Have Questions?
Social Media Bootcamp - $40
Introductory Meeting With Stephanie
#2
http://www.tungle.me/veganmainstream
3 Hour Intensive Hand On Training Session
Connect With UShttp://www.facebook.com/stephaniecanhelp
http://www.facebook.com/veganmainstreamhttp://www.twitter.com/veganmainstream
http://www.veganmainstream.com/bootcamp
Social Media Bootcamp
Saturday, November 19, 20119am PST to 12pm PST$40 per Attendee
www.veganmainstream.com/bootcamp
Bi -Weekly Webinar Series
http://www.facebook.com/StephanieCanHelp
Presenter: Stephanie Redcross