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Vegan Marketing Mindful marketing with Twitter: 24 hours a day Bi - Weekly Webinar Series http://www.facebook.com/StephanieCanHelp Presenter: Stephanie Redcross
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Webinar: Mindful marketing with Twitter: 24 hours a day

Sep 03, 2014

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Can this new technology help you reach more vegans or educate non-vegans? We will explore the basic question, is Twitter right for me? Whether you’re new to Twitter or an addict, we will provide you with step-by-step instructions on: - Is Twitter worth it? Your world in 140 character bites
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This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
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Page 1: Webinar: Mindful marketing with Twitter: 24 hours a day

Vegan Marketing

Mindful marketing with Twitter: 24 hours a day

Bi -Weekly Webinar Series

http://www.facebook.com/StephanieCanHelp

Presenter: Stephanie Redcross

Page 2: Webinar: Mindful marketing with Twitter: 24 hours a day

Logistics

Page 3: Webinar: Mindful marketing with Twitter: 24 hours a day

1. Link To Presentation/Video Recording will be sent 24 hours after webinar

Logistics

Page 4: Webinar: Mindful marketing with Twitter: 24 hours a day

1. Link To Presentation/Video Recording will be sent 24 hours after webinar

2. Post Questions During Presentation

Logistics

Page 5: Webinar: Mindful marketing with Twitter: 24 hours a day

1. Link To Presentation/Video Recording will be sent 24 hours after webinar

2. Post Questions During Presentation

3. Post Webinar Survey

Logistics

Page 6: Webinar: Mindful marketing with Twitter: 24 hours a day

1. Link To Presentation/Video Recording will be sent 24 hours after webinar

2. Post Questions During Presentation

3. Post Webinar Survey

4. Special Bonus: Twitter Case Study

Logistics

Page 7: Webinar: Mindful marketing with Twitter: 24 hours a day

1. Link To Presentation/Video Recording will be sent 24 hours after webinar

2. Post Questions During Presentation

3. Post Webinar Survey

4. Special Bonus: Twitter Case Study

5. Let’s Have Some Fun!!!

Logistics

Page 8: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar Wednesday

Twitter users tend to be “early adopters”

19% of Twitter users are among the first to buy/try new products, compared to only 10% of the general population

Is Twitter worth it?

Source: Sol Marketing Solutions

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Webinar Wednesday

Twitter plays an active role in purchasing decisions.

42% of Twitter users rely on this channel to learn about new products/services, and 41% of them share opinions about products/services via Twitter.

Is Twitter worth it?

Source: Sol Marketing Solutions

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Webinar Wednesday

Companies that use Twitter average 2x more leads per month than those that do not

67% of Twitter users are more likely to buy brands that they “follow”.

Is Twitter worth it?

Source: Sol Marketing Solutions

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http://www.veganmainstream.com

Webinar Wednesday

But, is Twitter worth it, to me?

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http://www.veganmainstream.com

Webinar Wednesday

But, is Twitter worth it, to me?1. Listen: What are people saying?

Page 13: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar Wednesday

But, is Twitter worth it, to me?1. Listen: What are people saying?

2. Competition: How are you using it?

Page 14: Webinar: Mindful marketing with Twitter: 24 hours a day

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Webinar Wednesday

But, is Twitter worth it, to me?1. Listen: What are people saying?

2. Competition: How are you using it?

3. Customers Or Prospects: Create List

Page 15: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar Wednesday

But, is Twitter worth it, to me?1. Listen: What are people saying?

2. Competition: How are you using it?

3. Customers Or Prospects: Create List

4. Stats and Facts: Get Familiar with The Numbers

Page 16: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar Wednesday

But, is Twitter worth it, to me?1. Listen: What are people saying?

2. Competition: How are you using it?

3. Customers Or Prospects: Create List

4. Stats and Facts: Get Familiar with The Numbers

5. Monitor: Conversations Of Industry Influencers

Page 17: Webinar: Mindful marketing with Twitter: 24 hours a day

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Webinar Wednesday

What Is Twitter Used For?

Page 18: Webinar: Mindful marketing with Twitter: 24 hours a day

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1. Time Sensitive Events or Actions

What Is Twitter Used For?

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1. Time Sensitive Events or Actions

2. Drive Traffic

What Is Twitter Used For?

Page 20: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar Wednesday

1. Time Sensitive Events or Actions

2. Drive Traffic

3. Generate Leads

What Is Twitter Used For?

Page 21: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar Wednesday

1. Time Sensitive Events or Actions

2. Drive Traffic

3. Generate Leads

4. Survey Community

What Is Twitter Used For?

Page 22: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar Wednesday

1. Time Sensitive Events or Actions

2. Drive Traffic

3. Generate Leads

4. Survey Community

5. Fundraising

What Is Twitter Used For?

Page 23: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar Wednesday

1. Time Sensitive Events or Actions

2. Drive Traffic

3. Generate Leads

4. Survey Community

5. Fundraising

6. Event Planning

What Is Twitter Used For?

Page 24: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar Wednesday

One on One Conversations Capability

- Talking To Strangers

- Asking For Advice

- Recommending A Solutions

- Building Rapport

What Makes Twitter Different?

Page 25: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar Wednesday

Diving Into The Twitter Deep End Webinar Wednesday

Lingo Tools

Page 26: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar Wednesday

Diving Into The Twitter Deep End Webinar Wednesday

Hashtags

Retweets

Bio-Optimization

@Mentions and DM

Lingo Tools

Page 27: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar Wednesday

Diving Into The Twitter Deep End Webinar Wednesday

Hashtags

Retweets

Bio-Optimization

@Mentions and DM

Lingo

Auto-Tweet

URL Shortener

List

Scheduler

Tools

Page 28: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar Wednesday3rd Party AppsCoTweet.com (Free): Scheduling, Team Management and User Friendly

SproutSocial.com(Paid): Scheduling, Reporting and Multiple Platforms

Tweetbeep.com: Monitor What Peaple Are Saying

Tweetchat.com: Join Twitter Discussion - Hashtag

bit.ly: URL Shortener

Twitterfeed.com: Auto Post Any RSS Feed

Wefollow.com: Twitter Directory

monitter.com: Track Trending Topics

Tweetstats.com or TwitterCounter.com: Online Reporting, Comparisons

Webinar Wednesday

Page 29: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar WednesdayHow to build an audience, engage people and build rapport

Webinar Wednesday

Influence

Answer Questions

Activism

Breaking News

Share Your Opinion

Socialize

Network

Provoke Thought

Entertain

Raise Awareness

Reasons To Communicate:

Page 30: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar WednesdayHow and when to tweet: Rules Of Engagement

Welcome New Followers

Post Original Content

Share and Inform

Listen And Learn

Be Responsive

Be Helpful

Give Credit

Use Hashtags

Don’t Retweet Everything

Webinar Wednesday

Provide Your Perspective

Page 31: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar WednesdayHow and when to tweet: Rules Of Engagement

Welcome New Followers

Post Original Content

Share and Inform

Listen And Learn

Be Responsive

Be Helpful

Give Credit

Use Hashtags

Don’t Retweet Everything

Webinar Wednesday

Provide Your Perspective

Page 32: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar Wednesday

VeganSuperStars

Page 33: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar Wednesday

Update BioHashtags@Mention

ListFind Follower

Adding Images

Twitter Layout

Page 34: Webinar: Mindful marketing with Twitter: 24 hours a day

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Webinar Wednesday

Twitter List RetweetsMentions

Leave At Least 25 Characters For Retweets

Page 35: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar Wednesday

Weekly Giveaway

Giveaway For Each Platform

Ask Attendees To Share To Win

Live Giveaway Event: @SusanNichole

Page 36: Webinar: Mindful marketing with Twitter: 24 hours a day

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Webinar Wednesday

1st promotion brought in 15% of total sales for the day

90% of those sales were new customers.

2nd Promotion: 75% of their record-selling day-directly from people calling from Twitter.

Specials and Coupons@Nakedpizza

Page 37: Webinar: Mindful marketing with Twitter: 24 hours a day

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Webinar Wednesday

Overall Twitter Strategy

Page 38: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar Wednesday

Overall Twitter Strategy

Set Goals: Engagement; Leads and Conversations

Page 39: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar Wednesday

Overall Twitter Strategy

Set Goals: Engagement; Leads and Conversations

Set up Tools: Landing pages; Track Results; Auto-Tweet; URL Shortener

Page 40: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar Wednesday

Overall Twitter Strategy

Set Goals: Engagement; Leads and Conversations

Set up Tools: Landing pages; Track Results; Auto-Tweet; URL Shortener

Develop Target List: Hashtags and People To Follow; People To Build One on One Conversation; People To Influence;

Page 41: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar Wednesday

Overall Twitter Strategy

Set Goals: Engagement; Leads and Conversations

Set up Tools: Landing pages; Track Results; Auto-Tweet; URL Shortener

Develop Target List: Hashtags and People To Follow; People To Build One on One Conversation; People To Influence;

Communication Frequency: How Often To Tweet, Ask Questions, Engage In Dialog, Start A Discussion

Page 42: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar Wednesday

But, I Still Have Questions? #2

Page 43: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar Wednesday

But, I Still Have Questions?

Social Media Bootcamp - $40

#2

Page 44: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar Wednesday

But, I Still Have Questions?

Social Media Bootcamp - $40

Introductory Meeting With Stephanie

#2

Page 45: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar Wednesday

But, I Still Have Questions?

Social Media Bootcamp - $40

Introductory Meeting With Stephanie

#2

http://www.tungle.me/veganmainstream

Page 46: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar Wednesday

But, I Still Have Questions?

Social Media Bootcamp - $40

Introductory Meeting With Stephanie

#2

http://www.tungle.me/veganmainstream

3 Hour Intensive Hand On Training Session

Page 47: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar Wednesday

But, I Still Have Questions?

Social Media Bootcamp - $40

Introductory Meeting With Stephanie

#2

http://www.tungle.me/veganmainstream

3 Hour Intensive Hand On Training Session

Connect With US

Page 48: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar Wednesday

But, I Still Have Questions?

Social Media Bootcamp - $40

Introductory Meeting With Stephanie

#2

http://www.tungle.me/veganmainstream

3 Hour Intensive Hand On Training Session

Connect With UShttp://www.facebook.com/stephaniecanhelp

Page 49: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar Wednesday

But, I Still Have Questions?

Social Media Bootcamp - $40

Introductory Meeting With Stephanie

#2

http://www.tungle.me/veganmainstream

3 Hour Intensive Hand On Training Session

Connect With UShttp://www.facebook.com/stephaniecanhelp

http://www.facebook.com/veganmainstream

Page 50: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar Wednesday

But, I Still Have Questions?

Social Media Bootcamp - $40

Introductory Meeting With Stephanie

#2

http://www.tungle.me/veganmainstream

3 Hour Intensive Hand On Training Session

Connect With UShttp://www.facebook.com/stephaniecanhelp

http://www.facebook.com/veganmainstreamhttp://www.twitter.com/veganmainstream

Page 51: Webinar: Mindful marketing with Twitter: 24 hours a day

http://www.veganmainstream.com

Webinar Wednesday

But, I Still Have Questions?

Social Media Bootcamp - $40

Introductory Meeting With Stephanie

#2

http://www.tungle.me/veganmainstream

3 Hour Intensive Hand On Training Session

Connect With UShttp://www.facebook.com/stephaniecanhelp

http://www.facebook.com/veganmainstreamhttp://www.twitter.com/veganmainstream

http://www.veganmainstream.com/bootcamp

Page 52: Webinar: Mindful marketing with Twitter: 24 hours a day

Social Media Bootcamp

Saturday, November 19, 20119am PST to 12pm PST$40 per Attendee

www.veganmainstream.com/bootcamp

Bi -Weekly Webinar Series

http://www.facebook.com/StephanieCanHelp

Presenter: Stephanie Redcross