Tsunami Education and OutreachRocky Lopes
Integrated Systems Solutions, Inc.On behalf of
National Tsunami Hazard Mitigation Program
Tasks
• Assess existing tsunami education efforts.
• Use assessment results to develop a national tsunami education and outreach plan
• Use the plan to design Guidelines on tsunami education and outreach
What this process is not…
• Assess ≠ Evaluate (grade, rate…) • National Plan ≠ only way• Guidelines ≠ requirements• Nationally-produced products ≠
replacement of existing
Scope
• Outreach and Education – broad perspective. Includes:• Public education activities• Signage• Communications methods• Audiences:
• Publics – coastal residents and visitors• Local influentials • Emergency Mgrs & public safety officials• Business leaders including lodging industry
What’s working?
• Activities on tsunami education and outreach work well when:• led by local champions• related to other local hazards with
which people are familiar• delivered personally with passion • message delivery is tailored for
audiences and repeated through multiple credible sources
Challenges
• Message consistency• « not invented here » syndrome• Confusion by complex messaging• Difficulty explaining science• Not a priority for EMs challenged
by planning and responding to other hazards
• Developing local champions
Folklore• passing down perceived
knowledge based on storytelling
Practices
• Model practices (not « best » practices)
• Are replicable, adaptable, and adoptable
• Evaluation data – available?• Self-sustaining?
Methods
• Print (brochures, posters, coloring books, wheels, etc.)
• Media, including PSAs and press releases
• Web – static• Web – social networking• Video – DVD/static• Video – on-line
Summary
• Looking for model practice examples
• Looking for information on what has been tried and did not work
• Need to incorporate social science research with recommended guidelines for tsunami outreach
• Collaboration and sharing workshops indicated/requested
Contact Rocky Lopes
• Phone: 1-877-641-4477 x715• (Cell): 1-301-801-1732• [email protected]
• Collaborate via wiki process on plan? Contact me