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Travel Incentives – The Ultimate Motivator
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Click to edit Master title styleBecause employee recognition creates a more positive
work environment, increases productivity, and fosters
loyalty, incentive programs are highly recommended to
employers. One of the most appealing rewards
participants can earn is travel rewards. Travel
opportunities come with unique, emotional and
psychological experience value.
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Click to edit Master title styleIncentive Research Foundation (IRF)
studies have found that many companies
were drastically cutting incentive travel
budgets during the recession, but that
those budgets have steadily been on the
rise since 2011.
Now is the time to take advantage of
travel incentives’ benefits, as salespeople
are once again expecting handsome
rewards for their skills and successes.
Why It’s Time to Reconsider Travel Incentives
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1. They are highly visible rewards.
2. They offer the opportunity to network with co-workers.
3. They offer valuable experiences.
4. They provide the opportunity to refresh and recharge.
A The Society for Incentive Travel Excellence (SITE) survey in
2013 found that almost all travel incentive program participants
reported feeling motivated by travel rewards. Combining these
research findings with the nature of salespeople, we can determine
four distinct reasons that travel incentives are so motivating:
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Travel rewards can satisfy a salesperson’s
competitiveness again and again in our
society of super-sharing. Salespeople can
enjoy their achievement in multiple ways,
with each photo they upload and each
status update they publish online.
1. They are highly visible rewards.
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Building relationships is important to sales
teams. The SITE found that almost 2 out
of every 3 survey participants viewed
interaction with higher level executives as
a motivator in earning travel rewards.
Building relationships with peers outside
the typical work environment was also a
motivating factor for over 70% of the
participants.
2. They offer the opportunity to network with co-workers.
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Click to edit Master title styleOver 70% of SITE survey respondents
were motivated by being able to
experience something outside of their
everyday settings and activities. An
annual survey by TripAdvisor found
that “enhancing perspective” motivated
71% of global travelers. Today’s
travelers enjoy opportunities to
experience new cultures and events.
More than just receiving a cash reward,
travel rewards carry with them lifelong
memories.
3. They offer valuable experiences.
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Sales teams can recharge their productivity by
relaxing, clearing their minds, and returning to
their goals with fresh perspectives. Travel with
co-workers together in a more freeform
environment can inspire energized discussion,
idea-sharing, and more investment in
corporate goals.
4. They provide the opportunity to refresh and recharge.
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Click to edit Master title styleWith budget possibilities opening up to companies,
travel incentive programs are an excellent way to
invest in sales teams. Because of the unique
motivations that travel incentives provide, managers
and team leaders stand to see their salespeople
surpass sales goals and take pride in their
achievements when enjoying their rewards.
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