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Trade Technology Business Show 2007
The Trade Technology Business Show 2007 was conducted at Galfar International Convention
Centre, Hotel Le Meridien, Kochi from September 27 – 29, 2007. The Meet was greatly
appreciated by the SME sector of the State. TTBS 2007 succeeded in creating a platform for the
industrialists in our State to have in-depth interaction and one to one meetings with the Business
Houses / Buyers / Trade Associates / Trade Representatives of Foreign embassies from all over
the Country and Abroad.
TTBS 2007
The Meet also provided the opportunity for creating awareness on the current technologies and
machineries in the respective sectors and also to know about the international products standards.
By the time the Meet concluded, many of the Sellers were able to bag orders from National and
International Buyers; many more had promising trade enquiries.
TTBS 2007
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The Business Show highlighted the industrial agility and knowledge based skills of Kerala to the
rest of India and the international trading community. The advances in technology, the drive to
reach out competitively and the creation of an enabling business environment have contributed to
Kerala evolving as a global destination for competence in the manufacturing sector.
Welcome to H.E. Governor of Kerala
The TTBS 2007 was a part of Government of Kerala’s effort to promote the State’s Small &
Medium Enterprises in the global markets and help the manufacturing sector to access larger
markets, introduce latest technology and machinery for their products and to know about
international products standards. There is no disputing fact that the Small & Medium Enterprises
in the State has contributed in large measure towards the economic development and growth of
the State.
Dignitaries for TTBS 2007
To survive in the changed competitive economic order, the SME sector has to continually evolve
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through adoption of better technologies, reducing costs and improving quality in order to tap new
markets globally for their sustainable growth. This is especially relevant for the traditional sector
within the State and other sectors where the State has inherent advantages in terms of potential
for rapid growth. Hence the need for an urgent growth to explore new markets, increased access
to existing one and emerging opportunities to ensure a rapid growth in employment generation
has become essential.
Dignitaries for TTBS 2007
The business meet aimed at bringing together buyers across India and the globe, so that the
buyers can interact directly with the Sellers from the Small and Medium Enterprises of Kerala.
The other objective of the TTBS was to introduce new technologies to Small and Medium
manufacturers and there by increase their competitiveness. Currently, it is difficult for the Small
and Medium Enterprises to access foreign technology and use state-of-the-art equipment. The
Government intended to bring new technology to their doorsteps.
Dignitaries for TTBS 2007
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The Meet provided a platform for the industrial enterprises to have in-depth interactions and one
to one meetings with buyers, industrialists and trade associations from India and Abroad, thereby
giving them an insight to international markets and the buyers’ requirements. The Meet also
helped the State’s manufacturing sector to know more about the current technologies and
machinery in their respective sector, the international products standards for benchmarking our
products. This enabled our SMEs to conceive in implementing international quality standards to
access international markets. The event also emphasized the change in perception of Kerala from
a consumerist society to a manufacturing State.
Inaugural Function
The Department of Industries, Government of Kerala in its role as a facilitator to the SME sector
had organised this Meet in association with Kerala Bureau of Industrial Promotion (K-BIP),
Kerala State Industrial Development Corporation (KSIDC), Kerala State Industrial
Infrastructural Development Corporation (KINFRA).
Inaugural Function
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Seven sectors of Kerala’s industry showcased at the TTBS 2007. The sectors were ‘Food and
Agro Processing’, ‘ Ayurveda and Herbal’, ‘Coir’, ‘Handlooms’, ‘Handicrafts’, ‘Bamboo and
Screw Pine’ and ‘Rubber and Rubber Products’. The Show also had an exhibitor section in
which over seventy exhibitors from India (outside Kerala) and abroad showcased their
machinery and technology in the seven chosen sectors.
Inauguration
The Food and Agro Processing products showcased were Spices and its products, organic and
health products, dairy and confectionary products, agriculture products, food processing and
packing equipment, kitchen equipment and table ware, refrigeration, poultry farm equipment and
supplies.
Inauguration of Stalls
The Ayurveda and Herbal products were herbal oils, cosmetics, therapeutically services, spa
centres, siddha and naturopathy. The Coir products were coir mats and carpets, mesh matting,
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coco logs, coir matting, coir yarn and pith, non woven coir products, coir interiors, needled felt,
coir fender, coir braid, coir ropes and coir brushes.
Visit of H.E.Governor of Kerala
The handloom products were furnishing materials, fashion wear, traditional and designer sarees,
dhotis, and interior furnishing material. The Handicraft products were coconut wood and shell
based products, wood handicraft, bell metal products, sandalwood products, elephants carved in
rose wood and so on. Bamboo and Screwpine Products were bamboo curtains, cane and bamboo
furniture, mural paintings and bamboo interiors. The Rubber and rubber products were tyres,
tubes, balloons toys, gloves, foam rubber products, conveyor belts, automobile product parts,
condoms and so on.
TTBS 2007 Stalls
The TTBS 2007 was also able to create a proper marketing avenue for the traditional SME sector
as well as the other sectors for an interaction with the renowned names at the National and
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Global level, face to face, so that they were able to develop a sustainable business relationship.
This also avoided the intermediaries between the manufacturers and the Buyers thereby reducing
the effective cost of the product. The modern sectors like Processed Food, Rubber, Garments etc.
were also able to showcase their products through this Meet.
Dignitaries interaction
The Department of Industries and other related organisations along with the entrusted Buyer
Sourcing Agency had worked in tandem which made the event a grand success. The efforts put
in by the team of organizers succeeded very well which is evident from the various media reports
and the participation from both the Buyer as well as the Seller side.
Visit of dignitaries TTBS 2007
The registrations of the Manufacturing Units (Sellers) from the State were done through the
respective District Industries Centres in each District. Only selected Sellers were allowed to
register from each District. There were registrations from all the 14 districts of the State. The
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maximum number of registrations received was from Ernakulam (26 Nos.) followed by
Alappuzha (15 Nos.) and Kozhikode (13 Nos.). The maximum registration in the sector was for
Food & Agro Processing (41 Nos.) followed by Ayurveda / Herbal (17 Nos.) and Handicrafts (17
Nos.).
TTBS 2007 Stalls
The Sellers were allotted full fledged individual cubicles enabling them to display their products
and technologies and also to interact individually to the visiting Buyer. They were given separate
individual Air Conditioned constructed 2m X 2m stalls. The total stalls that were given to the
Sellers were 113 Nos.
Similarly, the technology providers were given 52 Nos. 3m X 3m Air conditioned stall space and
the international exhibitors displayed their products and technologies through 23 Nos. display
stalls. The technology providers included Research Institutes like NID, CIFT etc.
TTBS 2007 Stalls
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We had received response from 387 Nos. of Buyers, out of which 284 Nos. had participated in
the Meet. This included 212 Nos. from outside Kerala State, 72 Nos. International Buyers. The
foreign delegates were from Thailand, Oman, Poland, Netherlands, USA, UAE, UK, Canda, Sri
Lanka, Belgium etc.
TTBS 2007 Stalls
The major companies participated in TTBS 2007 included Videocon Industries Ltd, Mumbai,
Asiatec Company, Chennai, Alinz Buying House, New Delhi, UBE Industries, Hyderabad,
Lanktrad International (P) Ltd., Sri Lanka, Industrial Development Board, Sri Lanka, Brabados
International Trading Company, Thailand, Shalimar Group, UAE, Atlas Group, UAE, Dhonburi
Rajabhat University, Thailand, Grafix Intrnational, UAE, Eves, UAE etc.
Inaugural Address by H.E. Governor of Kerala
H.E.Shri. R.L.Bhatia, Governor of Kerala in his inaugural address mentioned that Kerala should
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transform itself from a consumer State into a competent and competitive State. He said that
small and medium entrepreneurs should have the exposure to the latest technological
advancements happening in other parts of the globe. H.E. the Governor expressed the hope that
the Show could provide an opportunity for the manufacturers to gain access to the National and
International market and lauded the effort taken by the Government to focus on the technology.
Presidential Address by Hon’ble Minister (Ind & Comm))
Shri. Elamaram Kareem, Hon’ble Minister for Industries & Commerce in his presidential address
mentioned that Kerala was developing an industrial friendly atmosphere in the State. The State
had a favorable climate, abundant skilled labour, better connectivity, sufficient raw materials that
could facilitate the growth of small and medium industries in the State. The Hon’ble Minster
also said that the SMEs were not getting accessed to modern technology and new technology
should be adopted by the traditional industries of the State.
Special Address by Member of Parliament
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Shri.Sebastian Paul, Member of Parliament and Shri.C.M.Dinesh Mani, Member of Legislative
Assembly delivered their Special Address. Shri. A.P.M. Abdul Rahim, State President, Kerala
State Small Industries Association felicitated. Shri. T. Balakrishnan IAS, Principal Secretary
(Industries & Commerce) formally welcomed the dignitaries and participants and Shri.
P.H.Kurian IAS, Secretary (Industries) proposed the vote of thanks. The inaugural function
commenced with a live curtain raiser programme and a presentation.
Visit of H.E .Governor of Kerala to Exhibition
H.E.Shri.R.L.Bhatia, Governor of Kerala also inaugurated the Seller exhibition and visited the
product and technology display by the participants.
Visit of Hon’ble Minister (Home & Tourism)
Shri. Kodiyeri Balakrishnan, Hon’ble Minister for Home & Tourism, Government of Kerala and
Shri.K.V.Thomas, Member of Legislative Assembly visited the Seller exhibition, technology and
international pavilions and had interaction with the participants.
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As part of the event, a Seller Data Bank and CD ROM was brought out giving the details about
the participating registered Kerala Sellers. Also a CD ROM was brought out on the detailed
information about the seven key sectors being focused in the Meet. A Buyer Seller Meet was
organised on the second day of the Event which was chaired by Shri.T.Balakrishnan, Principal
Secretary (Industries & Commerce).
Buyer Seller Meet
The business interactions during the three days of the Meet were found extremely successful. As
per the feed back received from the participants, 492 enquiries were received and about 346 firm
orders are expected.
Press Briefing on TTBS 2007
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Shri. Elamaram Kareem, Hon’ble Minister (Industries & Commerce), Shri. T. Balakrishnan,
Principal Secretary (Industries & Commerce), Shri. P.H. Kurian, Secretary (IT) & MD, KSIDC,
Shri. T.O. Sooraj, Director (Industries & Commerce), Shri. A.S. Suresh Babu, MD, KINFRA,
Shri.N.Sasidharan Nair, Special Private Secretary to Minister (Industries), Shri. V. Rajagopal,
Chief Executive Officer, K-BIP and Shri. K.Madanan, Additional Director (Industries &
Commerce) addressed the press on the final day.
Press Conference TTBS 2007
The three day Trade Technology Business Show 2007 focusing the seven key sectors in the
Small & Medium Enterprises of Kerala State was able to showcase our State as a strong
manufacturing State irrespective of the perception that it is a consumer State. The Small and
Medium Entrepreneurs were able to know about the current technologies and also international
product standards in their respective sectors. As decided and announced during the Meet, Trade
Technology Business Show will be conducted as a bi annual Event.