TRADE SHOW ROI Predictor PROJECTED ROI = 50+% NURTURE STATS Strong response to our first 2 email sends. We’re on track to hit our target ROI for the show. “ ” TOTAL SPEND = $30,000 TARGET ROI = 50% EMAIL #1 EMAIL #2 EMAIL #3 EMAIL #4 ACTUAL EMAIL CTR 27.5% 11.1% TBD TBD TARGET CTR 25% 10% 5% 3%