Toni BrunelloMember of the EU Commission Expert Group on Business Transfer
Rethinking Business Transfer in Europe
A Call for Coordinated National Plans
Business Transfer in Europe
A patchy landscape
1. The nature of businesses
2. The value to be transferred
3. The focus of analysis
Reframing Key Concepts in Business Transfer
1. The Nature of Businesses
Mechanistic
1. The Nature of Businesses
Organic
1. The Nature of Businesses
Strong psychological resistance
An empathic communication about Business Transfer is key
1. The Nature of Businesses
Change is the essence of business
Business Transfer is part of business life
1. The Nature of Businesses
Change is the essence of business
Business Transfer is part of business life
2. The Value to Be Transferred
Ownership
2. The Value to Be Transferred
Competitiveness
2. The Value to Be Transferred
Ultimate goal: Business Value Continuity
Awareness raising and
organisational preparationFuture market challenges
in a fast-changing scenario
BusinessOwnership
Transfer
2. The Value to Be Transferred 2. The bridge
3. The Focus of the Analysis
Single business
3. The Focus of the Analysis
The whole industry
4. A Change in Approach
Individual Experts
4. A Change in Approach
Experienced Analysts’ Teamwork
Industries as Complex
Ecosystems
• Supply chain
• Distribution network
• Customers base
• Families connections
4. An Ecological, Structured Mindset
Policy-making strategies
Avoid Do-It-Yourselfattitude
Techno-Cultural networks
National Plans
4. An Ecological, Structured Mindset
5. European National Plans for Business Transfer
1. Institutional sponsorship and leadership
2. Self-organised, multi-skilled experts network
3. Open knowledge base (surveys, tools, studies)
4. Online bank of cases
4 Techno-cultural pillars
The Start
TheStart
