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Toni Brunello Member of the EU Commission Expert Group on Business Transfer
21

Toni Brunello

Jul 25, 2015

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Page 1: Toni Brunello

Toni BrunelloMember of the EU Commission Expert Group on Business Transfer

Page 2: Toni Brunello

Rethinking Business Transfer in Europe

A Call for Coordinated National Plans

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Business Transfer in Europe

A patchy landscape

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1. The nature of businesses

2. The value to be transferred

3. The focus of analysis

Reframing Key Concepts in Business Transfer

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1. The Nature of Businesses

Mechanistic

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1. The Nature of Businesses

Organic

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1. The Nature of Businesses

Strong psychological resistance

An empathic communication about Business Transfer is key

Page 8: Toni Brunello

1. The Nature of Businesses

Change is the essence of business

Business Transfer is part of business life

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1. The Nature of Businesses

Change is the essence of business

Business Transfer is part of business life

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2. The Value to Be Transferred

Ownership

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2. The Value to Be Transferred

Competitiveness

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2. The Value to Be Transferred

Ultimate goal: Business Value Continuity

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Awareness raising and

organisational preparationFuture market challenges

in a fast-changing scenario

BusinessOwnership

Transfer

2. The Value to Be Transferred 2. The bridge

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3. The Focus of the Analysis

Single business

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3. The Focus of the Analysis

The whole industry

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4. A Change in Approach

Individual Experts

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4. A Change in Approach

Experienced Analysts’ Teamwork

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Industries as Complex

Ecosystems

• Supply chain

• Distribution network

• Customers base

• Families connections

4. An Ecological, Structured Mindset

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Policy-making strategies

Avoid Do-It-Yourselfattitude

Techno-Cultural networks

National Plans

4. An Ecological, Structured Mindset

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5. European National Plans for Business Transfer

1. Institutional sponsorship and leadership

2. Self-organised, multi-skilled experts network

3. Open knowledge base (surveys, tools, studies)

4. Online bank of cases

4 Techno-cultural pillars

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The Start

TheStart