The Viewer’s Journey Steve Farmer, Director Media, EMEA and LATAM Brightcove
©2013 Brightcove Inc. ©2014 Brightcove Inc 3 |
©2013 Brightcove Inc. ©2014 Brightcove Inc 4 |
Person with an iPad
The morning commute
- Snackable content
- Short form content
- Catch-up content
- Social media content
- Gaming
The Morning Commute
Steve
Person with a laptop watching video Daytime
Throughout the day
- Mid form content
- Educational content
- Reactive content
- Informative content
- Entertaining content
- Shareable content
Digital Living Room Scenario with many devices and TV in room
The Evening
In the evening
- Premium content
- Long form content
- Planned in advance
- High quality – higher expectations
- Interactive / second screening
Steve
Appointment to View
22 | Confidential
Social media services
cut across this journey
Informing and driving choices
made in each section
Cutting Across
Social Media services cut across this journey
Informing and driving choices made in each section
