The Transformation of TV Luke Gaydon, VP of Media, EMEA Brightcove
The Transformation of TVLuke Gaydon, VP of Media, EMEABrightcove
BRIGHTCOVE OVERVIEW 2014
6,300in 70 countries
963M Average Video Cloud monthly streams in 2013
$109.9Min 2013
OUR MISSION is to Revolutionise the Way Organisations Deliver Video Experiences
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Trusted by Thousands of Media Companies Worldwide
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What is the Marketplace Talking About?
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Audience Fragmentati
on
Content Complexitie
s
Performance
Monetization
Competition
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What is the Marketplace Talking About?
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Audience: How Do I Reach Them Here?
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Source: Tubefilter, December ‘13
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Content: How Do I Maximize ROI?
Complex rights and windowingChanging cost structures & experimentation3rd Party MeasurementEvolving viewing habits (i.e. bingeing)Analytics
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Performance: How Does It Impact My Business?
In 2011, a 1% increase in buffering time in VOD content resulted in a reduction of three minutes of viewing time. Today, that same 1% increase in buffering time cuts viewing time by eight minutes
Viewers who experience re-buffer delays of 1% or more of a video’s total duration play 5% less of it compared to a similar viewers who experience no re-buffering*.
Adaptive bitrates?CDN switching?Server Side!NextGen Player!
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*Conviva**Akamai
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Monetization: What do the Latest Models & Trends Mean for Me?
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Load: Long-form ad loads grew 28.0% from Q1 2012 to Q1 2013, an increase from 7.4 ad units per content segment to 9.5 units Coverage: Consumption of digital video ads is increasing – 23% of the 39 billion content videos viewed in December included video ads, up from 14% the prior year Volume: Digital Video Monthly UVs 172MM in 12*, 191MM in 2014*CPMsNew Ad Units and New Business Models
*eMarketer “Digital Video,August 2013
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Competition: My Distributors are My Competition Now…
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…plus New New Media and New Old Media?
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DEVELOPMENTS
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300%+Growth in
mobile video consumption
Massive Changes In Viewer Behaviour
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69%Smart TVs now online
The Connected Living Room is Emerging
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TV Companion Devices
Roku & Apple TV Make Up 90% of OTT Box Market Share
Source — Roku 2013
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©2013 Brightcove Inc.
Live Video is Becoming Mainstream
Live content watched via Internet (i.e. sports, news, TV programs) Source — Accenture Video Solutions Survey 2013
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THE FUTURE?
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Rising Demand for Personalised Video Content
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I WANT MY ME TV
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ULTIMATE GOAL:Reliable Cross-Platform Monetisation & Measurement
Thank [email protected]@brightcove