The Viewer’s Journey - Internet Infoi.iinfo.cz/files/akce/57/steve-farmer-brightcove-1.pdf · The Viewer’s Journey Steve Farmer, Director Media, EMEA and LATAM Brightcove

The Viewer’s Journey Steve Farmer, Director Media, EMEA and LATAM Brightcove

©2013 Brightcove Inc. ©2014 Brightcove Inc 3 |

©2013 Brightcove Inc. ©2014 Brightcove Inc 4 |

Person with an iPad

The morning commute

- Snackable content

- Short form content

- Catch-up content

- Social media content

- Gaming

The Morning Commute

Steve

Person with a laptop watching video Daytime

Throughout the day

- Mid form content

- Educational content

- Reactive content

- Informative content

- Entertaining content

- Shareable content

Digital Living Room Scenario with many devices and TV in room

The Evening

In the evening

- Premium content

- Long form content

- Planned in advance

- High quality – higher expectations

- Interactive / second screening

Steve

Appointment to View

22 | Confidential

Social media services

cut across this journey

Informing and driving choices

made in each section

Cutting Across

Social Media services cut across this journey

Informing and driving choices made in each section

THANK YOU! www.brightcove.com

[email protected]